#branding

Jan 20
3 min

Top 9 Business Cards In 2022 And The Strategy Behind Them

No matter where you’re at in your business journey, you can’t skip making business cards. The top 9 business cards in 2022 are more than just works of great design. There is a real-world strategy behind these that makes all the difference. With a reported 72% of people judging a company based on the quality of their business card, there’s a lot at stake. These act as a first impression for your business, and that means you need to make your business cards stand out. Luckily,

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Dec 29, 2021
3 min

The Importance of a Business Logo and Identity

When it comes to the importance of a business logo and identity, where do you even begin? Businesses of all shapes and sizes can benefit from spending time working on their logo and identity, but it can be intimidating. When you only have a few seconds to make an impact on your audience, every element counts. What do you think of first when it comes to big-name brands? If you’re like most people, it’s probably the logo and identity. Your logo is a key brand element, and it he

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Sep 10, 2021
4 min

Brand Refresh: 6 Tips to Refresh Your Brand

If you want to refresh your brand without completely starting from scratch, now is a great time to start. A brand refresh doesn’t have to be complicated or expensive. Whether you have an experienced graphic designer or you’re a complete design newbie, there are expert tips that can have your brand looking its best in just a few steps. Though you might not recognize the importance of your branding, it truly matters for your audience. In fact, presenting your brand consistently

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May 10, 2021
3 min

What Are Custom Backdrops?

If you’re planning a professional event for your business, it’s important to lead with your best foot forward. This means having the right print materials to stand out, attract new clients, and brand yourself professionally. One great way to do this is through custom backdrops. Like step and repeat banners, backdrops are the perfect way to improve your presence at an event, trade show, or networking occasion. How exactly do custom backdrops work? What are they, and how can yo

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A Guide to Print Materials in Phoenix for Your Online Shop

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Mar 11, 2021
3 min

A Guide to Print Materials in Phoenix for Your Online Shop

If you run an ecommerce business or online store, it’s easy to think there’s no need to bother with print materials. Your shop is 100% online, right? So what’s the use of things like business cards, brochures, and so on? In reality, there are a number of important print materials in Phoenix for your online shop that you might be missing out on. By the year 2023, ecommerce sales are expected to reach $6.5 trillion. That’s quite the number, and it’s understandable why so many b

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How to Make Your Custom Packaging Stand Out

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Feb 4, 2021
3 min

How to Make Your Custom Packaging Stand Out

Your custom packaging is one of the ways you share your brand story with your audience. It connects you with your customers, sending the right message at the right time. However, how do you make sure your custom packaging stands out in a busy marketplace? With more people getting orders by mail than ever before, how do you show your customers you value their continued support? It all comes down to the packaging. This is an opportunity to show your customer you value them, so

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Dec 14, 2020
3 min

Tips to Boost Your Product Packaging

While it’s normal to focus the majority of your time as a business owner on your product itself, it pays to also pays attention to your product packaging. A reported 72% of American consumers say that packaging influenced their purchase decisions. Whether they’re shopping in-store or online, the product packaging impacts the overall experience. Your product packaging impacts how your customers or clients view the product, how they feel about your brand, and whether they’ll pu

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Nov 30, 2020
3 min

How to Brand Your Business Cards

When it comes to business cards, we typically think about making sure we’re sharing the right information, not that we’re conveying our brand. In reality, brand identity and business cards are more tied than we think. When you brand your business cards, you send a message to your network about your business and your values. Whether you’re running a small business, going to a trade show, or meeting prospective clients, your business cards need strong branding. This is about mo

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The Psychology Behind Color and Printing

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Sep 10, 2020
3 min

The Psychology Behind Color and Printing

You likely already know the power of branding and design when it comes to print marketing. However, there’s one thing that stands out above the rest: color. While choosing the best font and knowing the type of print materials you need is very important, few things shine as brightly as color. Color helps really tell your brand’s story, and it’s one of the most powerful tools at your disposal. When you’re mailing or handing out print materials, you only have a few seconds (or l

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Sep 1, 2020
3 min

Brochure Design Tips That Impress

Creating a brochure is the perfect way to attract your ideal clients and customers. A custom brochure design ensures you stand out and are ready for anything. From understanding the purpose behind your print design to keeping your branding elements consistent, there is a lot to balance. In the digital age, your print materials still matter. You still need to pay close attention to things like business cards and brochures for in-person networking events, marketing materials, a

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Aug 24, 2020
3 min

What’s a Work From Home Business Card?

Most people are familiar with business cards and how to use them, but what about work from home business cards? With alternative business cards gaining popularity, it’s never been more important to look for ways to stand out with your own business card. With more and more people working from home, starting their own businesses, and telecommuting, the world of business cards is changing. If you work from home, do you need a business card? In short, yes. Everyone hoping to expa

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Aug 15, 2020
3 min

The Best Fonts for Different Businesses

Did you know there’s such a thing as the right font for your business? It’s true, and choosing the best fonts for your business is one of the ways you create a strong brand that stands out. Fonts are more than just a way we read text. They’re a type of psychological tool, like other graphics, and they help us communicate to the right audience. Choosing a font for your business isn’t always easy, but it doesn’t have to be complicated either. What are the best fonts for differe

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How Small Businesses Can Make Flyers Stand Out

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Aug 10, 2020
3 min

How Small Businesses Can Make Flyers Stand Out

As a small business, you’ll quickly discover that flyers are an effective way to promote your business. In fact, a reported 85% of consumers said they’re more likely to shop with a business that has professionally printed materials including flyers. However, in today’s digital world, you can’t simply throw together a print design and expect to see results. You need a real strategy if you want to succeed. Follow these tips as a small business to make your flyers stand out from

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Aug 2, 2020
3 min

How to Find Your Brand’s Perfect Font

Though it might seem simple, the typeface you choose for your brand has a bit impact on the way your brand is perceived by the public and prospective clients. With so many options to choose from, how do you find your brand’s perfect font? Whether you’re creating custom business cards or preparing for a trade show, you’ll want to know exactly which fonts reflect your brand’s message and tone. The perfect font helps your brand stand out from the competition, and it’s easy to re

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Jul 27, 2020
3 min

5 Unique Ways to Use Brand Stickers

Stickers aren’t just for children anymore. Whether it’s a trip to the coffee shop, your favorite local store, or an online purchase, you’re likely to encounter branded stickers more and more. There are so many ways to use brand stickers to grow your business, plus they’re a lot of fun! A brand sticker is any sticker with your brand’s information. These can act as an untraditional business card for your company, and they’re fantastic ice breakers. They also keep your customers

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