Pop Up Banners vs Retractable Banners in Marketing

by | Feb 26, 2020 | Printing Questions, Tips | 0 comments

Pop up banners and retractable banners are current and prevalent branding and promotional presentations. Custom banners are used by marketers to showcase to their potential clients of the services provided by their business. Both of them share standard features and differences in the way they are built and how they…

Pop up banners and retractable banners are current and prevalent branding and promotional presentations. Custom banners are used by marketers to showcase to their potential clients of the services provided by their business. Both of them share standard features and differences in the way they are built and how they function. The primary focus of this article is the shared features and differences between retractable banners and pop up banners.

Pop up banners

The pop up banners are beneficial marketing tools that promote brands, events, and commercial messages. Pop up banners are transportable, promotional branding tools for both indoor and outdoor activities. The pop-up banners can be printed either in horizontal or vertical designs. The horizontally made designs are usually large.

Pop up banners are made of fabric using a process known as dye sublimation. The colors used during the printing procedure are heated very fast, and the desired pattern is printed together with the fabric. The images are never printed. The method of sublimation printing used in writing a message or design on the fabric banner produces very glowing designs and colors. Selecting very noticeable colors makes the pictures and message pop out clearly.

The hardware of the pop up banners collapses very quickly. Therefore, it is essential to seek the assistance of one more person while setting up or pulling down the pop up banner. Mounting the pop up banner to a display is not a difficult task, but the frame is safely put up or pulled down by several individuals.

 

Pop Up Banners

 

Pop up banners are suitable backdrops to a trade event or show. This is because most designs of pop up banners are horizontal, providing a significant step and repeat pattern design, which is an excellent branding component. Usually, step up plans are used as labeling tools for businesses at a special event like trade exhibitions where opportunities for taking photos are high.

The images and messages on a pop up banners are visible on camera even without a flash. That is why one needs to decide on the right colors to use when designing a pop up banner. These banners are long-lasting for the reason that the material used to print the design and massages are very strong.

Marketers can have custom banners that will meet their advertising requirements. The essence of any marketing tool is to draw the attention of many people. Therefore, one can choose to get a custom-made banner that will serve as an exceptional backdrop at an event or trade fair. Custom pop up banners are unique in their particular way, and that is a brilliant marketing strategy.

Most of the pop-up banners are one-sided. This is due to the fact that images are printed together with the fabric during the procedure of sublimation printing. This usually is a limitation in itself because the view is limited to one side and in a busy trade fair, people may fail to notice it. However, they do have very appealing designs that draw people’s attention.

Retractable banners

Retractable banners are roller banners that usually stand on their own. They are an excellent addition to any pop-up banners. Retractable banners are great marketing devices due to their variety in height, width, designs, double-sided views, variety of materials used, and indoor/outdoor options. They are also very affordable and easy to put up or disassemble.

The retractable banners are easy to put up. Only a single person is required to set up the banner, and this a significant advantage over the pop-up banner that involves two or more individuals to set it up. They are transferrable, and most of them are light in weight hence putting them up becomes easy.

One can use a variety of materials to design a retractable banner. The commonly used material for making a retractable banner is vinyl stay flat. However, one can upgrade the banner by using other materials like polyester satin, bond paper gloss laminate, bond paper matte laminate, and dye-sub fabric. If you require to use a retractable banner as a backdrop at a trade fair or an event, the best material to us is dye-sub fabric.

 

Retractable Banners

 

 

The retractable banners are two-faced. This helps save money that would have been used in making two similar banners. This double face of the retractable banner is also advantageous in that is maximizes the visibility and the number of people who get to view it. This makes them excellent marketing tools in promoting the services provided by a given business.

Usually, the available space at an event or trade fair is limited. This is due to the fact different companies and businesses attending the trade exhibitions aim to showcase and market their services. A retractable banner is a brilliant choice to carry to these events because they do not occupy much space. Also, they can be designed in any size or style to fit the available space.

The retractable banners can be designed in different styles. With retractable banners, one has a variety of designs and styles to choose from. A unique design usually stands out and draws the attention of potential clients and customers giving a boost to the business. The different designs and styles are suitable for a variety of spaces, both indoors and outdoors.

Retractable banners are also appropriate for an outdoor setting. The ink and the materials used to make retractable banners are long-lasting; therefore, can stand harsh climatic conditions, especially those designed from vinyl material. The resilience of the retractable custom banners makes them an excellent marketing device and cost-effective.

The pop-up banners and retractable banners are excellent marketing strategies. Both serve as a backdrop to a trade exhibition or event due to their diverse dimensions. The images on both pop up and retractable banners are clear on camera even without a flash. Both can be used in events that have an inadequate showroom or retail floor. These two types of banners last for a long time.

One significant difference between the pop-up banners and the retractable banners is in the number of individuals required to set up each banner. Setting up or pulling down a pop-up banner requires two or more people while putting up a retractable banner requires one person. Another difference is that retractable banners can be made from a variety of materials. In contrast, most pop up banners are made from a fabric using a process known as dye sublimation. The retractable banners are double-faced, whereas most pop-up banners are one-faced. Using custom banners is a highly effective marketing tool. Which one you choose to use will depend on your preference. In some situations one may be more convenient than the other.