Updated: Oct 20, 2022
Trade show booths are about so much more than sharing your products or services with a new audience. If you want to stand out from the crowd, you need to make sure you're optimizing your booth to create connections. This means having an efficient space where your exhibitors can sit with potential clients to discuss goals in greater detail.
Brand visibility is one thing, but landing instant leads is another. While event bundles are a great first step, don't be afraid to take things a step further by building a conference space into your existing trade show booth. In this guide, we'll review the 5 reasons you need a conference booth at your trade show. With competition higher than ever before, you need more than a booth that grabs the clients' attention from a distance. You need one that converts.
What Is a Conference Booth?
Before we explore the reasons you need a conference booth at your trade show, let's break down what this is. A conference booth is a private environment that's designed for conversation. Anyone who's ever worked a trade show knows that it's hard to have longer, productive conversations on a busy showroom. There are a lot of people passing by, and you have to make sure you're not in the way of other potential clients.
Having a separate, designated space to speak to new audiences in greater detail makes the perfect sales environment. When building trade show connections, you can't overlook the importance of the right place and the right time. With many customers and clients deciding on first impressions within just a few seconds, every small detail counts. In fact, according to Forbes, you only have seven seconds.
With that in mind, let's share the top reasons you need a conference booth at your trade show.
1. Impress Potential Clients
First, and most importantly, a conference booth is professional and impressive. It shows that you mean business and you're willing to put in the work to go the extra mile. Since trade shows are often the first place companies interact with clients; you want to build a strong relationship from the start.
Local leads aren't always easy to come by. That means you want to impress potential clients with your conference space and attention to detail from the very first interaction.
2. Conference Booths Are Affordable
Better yet, conference booths can be affordable. You don't have to overwhelm your marketing budget with expensive products you don't need. Deluxe step & repeat banners,
stretch table covers, standard retractable banners, and well-placed seating all go a long way to creating a sense of privacy and professionalism.
Additionally, you can continue to use these marketing materials over and over. They should always be a part of your trade show checklist, coming with you for local events and conferences.
3. Build a Presentation Space
Sometimes a conversation alone isn't enough. You might want to deliver a full-blown presentation to potential clients, giving your exhibitors a chance to dive into greater detail when it matters most.
By having a conference room at your trade show, presentations are seamless. You can design sales pitches, videos, and slideshows specifically for targeted clients. This is an experience that makes a memorable impact.
4. Create a Sense of FOMO
When a conference room is private but still visible, you tap into a fundamental part of human psychology: FOMO. Also known as the fear of missing out, FOMO is a powerful selling tool. Your trade show booth builds intrigue and mystery, encouraging other passersby folks to ask about the experience.
Everyone wants to feel included. If there's a semi-private meeting happening, this is something other clients might want to get in on as well. It never hurts to create a sense of mystery!
5. Customizable Experiences
Lastly, conference rooms at trade shows don't have to only be limited to one-on-one meetings. Some other ideas for things to host include:
Intimate networking events
Meet and greets
It's all about finding ways to engage people at the trade show. It pays to get creative, especially when you're working with premium marketing materials. Remember, your goal is to connect with prospects and tell your brand story.
The right trade show promotion strategy makes all the difference. If you're considering a conference booth at your trade show, this is your sign to make the next move. The professionals at Gold Level Print have years of experience working with other industry leaders to plan the perfect event bundles and more. Contact a member of our team today to discover the right fit for you.
Gold Level Print understands how to build intent with local premium print materials. Now it's just time to take your first steps into the trade show world.