Do you know how to consistently wow your audience? Whether you're at a conference or trade show, your marketing funnel depends on your ability to use top-tier marketing products to your advantage. One option that's often overlooked is the jumbo tension fabric display.
Lightweight and affordable, these highly customizable displays take your trade show marketing to the next level. If you're trying to impact your audience, keep reading for 5 ways to use jumbo tension fabric displays to your advantage.
1. Explore Different Fabric Ideas
First, you might be surprised to learn that there are many different fabric options for a jumbo tension fabric display. These aren't all created equally. Some are better at displaying light, creating a dramatic, eye-catching display that's easy to spot across a crowded trade show floor. Others are thinner, adding depth.
The right fabric makes all the difference. For example, a larger exhibit could benefit from a thicker fabric that gives the illusion of enclosed, defined spaces. The opposite is also true for adding space in tight exhibits. With 91% of consumers having more positive brand impressions after attending a marketing event, you need to be mindful of your impact.
2. Integrate Media and Tech
Another way to wow your audience is by integrating media and tech into your jumbo tension fabric display. Because these are so easy to assemble, you have extra time to invest in other areas of your event display.
Including tech like a TV monitor, iPad, or LED panel can really attract your audience's attention. If you want to convert local leads, you need to get their attention fast. Jumbo tension fabric displays are perfect for mixing mediums like tech and print marketing.
3. Build Custom Meeting Space
Speaking of landing those local clients, time really is the most important metric of all. Though 91% of marketers say lead generation is their most important goal, many fail to make the right moves at the right time.
Your event space acts as a marketing funnel. It's like a business card for your brand, helping you make a positive first impression. However, that means you often have to act fast to land the deal. When you have meeting space and conference space available as part of your trade show setup, you waste no time at all. This is easy to achieve with customizable tension fabric displays.
4. Highlight Your Best Offers
In the event space, you want to lead with your best foot forward. Forbes argues you only have 7 seconds to make a positive first impression on your audience. With so much competition in the trade show or conference space, this can be even shorter.
A jumbo tension fabric display is a chance to put your best offer out there right away. Easily advertise any special offers, discounts, or savings options. Less is always more, so don't go overboard with too much all at once. Make sure your call to action is clear and actionable.
5. Make Your Display Flexible
One of the biggest advantages of a jumbo tension fabric display is that it's inexpensive compared to traditional print marketing products. It's easy to swap these out with other fabric displays, and that keeps you more flexible than ever.
Not only should you create a display that's applicable to multiple events or easy to adjust, but you can have different versions for different audiences. Each time you market your brand, you're addressing your unique audience. This audience might shift and change over time, so stay flexible in your marketing efforts.
Are you ready to take your business to the next level at in-person events? Your trade show booth needs jumbo tension fabric displays to attract attention, keep audience members engaged, and land the lead. The right event bundle makes all the difference. At Gold Level Print, we've helped countless businesses of all shapes and sizes perfect their event marketing strategy. Now it's time to start your own plan.