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6 Ways A Trade Show Booth Can Help You Convert Local Leads

Updated: Dec 2, 2022

A trade show booth might seem like a small part of your brand, but it's a huge way to convert local leads. There's a reason so many top businesses leverage trade show booths as part of their marketing strategy. Whether you're marketing products or services, industry research speaks for itself. In fact, 76% of trade show attendees ask for pricing quotes and turn them into valued leads.


Now is the right time to gear up for trade show season. As a local business, it's more important than ever to invest in a complete deluxe booth, starter booth, or custom event tent. In this guide, we'll explore the 6 ways a trade show booth can help you convert local leads.


1. Create a Memorable Experience

First, equip your trade show booth with the ability to create a memorable experience for potential customers. Experience marketing isn't just a trendy marketing buzzword. It's a real way to make an impact and build leads. With 77% of marketers using experimental marketing as a driving force in their marketing strategy, don't overlook this concept.


When your local lead is excited about your business, they're more engaged with your brand. You can create a memorable experience with the right trade show booth planning, and it doesn't have to be expensive.


2. Share Your Brand Story

Your brand story is an introduction to your brand. Just as your business card acts as a handshake with potential customers, your brand story comes to life in your trade show booth. Whether you offer quality marketing services or local marketing products, your brand story matters.


Did you know that storytelling increases the value of products by over 2,000%? It might sound extreme, but it's true. Your event booth is an opportunity to share the values that matter most to your brand.


3. Highlight Your Team

Additionally, your trade show booth helps convert local leads by highlighting your team. Your perfect trade show team should be:


  • Enthusiastic and excited about your brand

  • Positive and welcoming

  • Excellent communicators

  • Team-players

These are the representatives of your brand story. They should be primed to communicate with your prospective local clients, building relationships from the very first interaction.