Updated: Dec 2, 2022
Have you given a lot of thought to the different ways stickers can help your business? Though small, stickers pack a big punch. At Gold Level Print, we encourage businesses of all shapes and sizes to take advantage of the local marketing products that are right for them.
Not only are stickers small, cost-effective, and affordable, but they can communicate your brand message effortlessly. Your brand story goes a long way towards connecting with your target audience, making an impact, and leading to more conversions long term. In this guide, we'll highlight 6 ways stickers can help your business, no matter your specific marketing funnel.
1. Create a Fun Opportunity for Engagement
First, don't overlook the power of engagement when it comes to revenue. In fact, 86% of customers today are willing to pay more for a better overall experience. When you create an experience that's memorable, you stay top-of-mind for your audience.
Stickers are inherently fun. They remind us of the nostalgia of childhood. These types of positive engagement and experience translate to memories your customers hold close. Though small, sticker marketing is a powerful form of engagement.
2. Encourage Word-of-Mouth
When it comes to top-tier marketing products, you want to focus on ways to create referrals. This is another word for word-of-mouth marketing. With 77% of customers likely to buy a product that's recommended by someone they trust, word-of-mouth is unstoppable.
Marketing doesn't have to be complicated. If a sticker is likely to start a conversation amongst members of your community, this is already reason enough to invest in them as part of your marketing strategy.
3. Share Important Information
Another way to think of stickers is as a form of a business card. Though they have limited space, you can put that real estate to good use. Through your stickers, you can share things like:
Your core brand values
A memorable logo
Goals or initiatives
Local community support
While, like with a business card, you want to be mindful of the space you have, you can use sticker marketing to your advantage. As you can see, stickers can help your business reach new heights.
4. Reward Customer Loyalty
Next, you can use stickers in your business to reward customer loyalty. From trade show booths to event booths, these are opportunities to connect one-on-one with customers. When you take the time to give something for free, no matter how small, it's memorable.
Your loyal customers have already made a connection with your brand. These are the ones who are most likely to support you in the future, so make sure they feel valued today.
5. Stickers Act as Branded Merch
Did you know you can also market your stickers are branded merch? This means they increase value, becoming products for themselves. You don't have to be an experienced graphic designer to make your stickers eye-catching, beautiful, and worthy of selling.
From slogans to local community pride, consider using stickers as a way to increase your bottom line. As one of the most affordable forms of print marketing, you don't know what you're missing.
6. Build Goodwill with Employees
Finally, use stickers as a way to boost morale within your team. Your employees are one of your most important assets. Not only do they represent your brand, but they become a part of your story. You can gift stickers to employees who:
Are welcomed to a new team
Reach specific goals
Contribute to unique projects
Show exceptional brand support
With over half of all employees disengaged with their place of work, now is the time to invest in the employee experience. Your employees are also a great source of feedback for design ideas and more.
Are you surprised by just how many ways stickers can help your business? Believe it or not, these ideas are just the beginning. Consider investing in custom stickers sooner rather than later. Not sure where to begin? Gold Level Print is here to help.