Flyers have been around since the early days of print marketing. Though many businesses are moving to digital marketing, print marketing still continues to be relevant today. Even if you’re an online business, there are so many ways to use flyers to market your business.
However, it can be tricky to use flyers effectively. You only have a few seconds to make an impact, so you want to make sure your business flyers are a great representation of your branding and your message. In this guide, we’ll share 10 ways to use flyers to market your business.
Why Are Flyers Important?
Why use flyers in the first place? When it comes to sharing information quickly, you can’t get much better than flyers. Not only do they have room for additional information, they also have the following benefits:
Inexpensive: Compared to other types of print marketing, these are an affordable choice.
Mail: You can easily send these in the mail or leave them at businesses, making them a flexible choice.
Digital: Flyers can also combine easily with a digital marketing strategy, especially if you use a QR code.
As you can see, flyers make a great addition to any existing marketing strategy. They’re affordable, easy to design, and flexible. With that in mind, here’s how to use them to market your business.
Creative Ways to Use Flyers
Regardless of your goals, here are the best ways to use flyers to market your business. With only 7 seconds to capture your customers’ attention, try these ideas to invigorate your strategy.
1. Tell your story.
First, use your flyers to tell your business’ story. By using your logo, company colors, and other branding elements, you can introduce your brand. Who are you, and how did you get started in your industry? Your customers want to know!
2. Share industry content.
Another great option is to share industry-related content. This positions your business as an expert, building trust when it matters the most. You can share how-to guides, industry stats, and so much more.
3. Thank your customers.
Next, why not use your flyers to say ‘thank you’ to your supportive customers? Let them know you appreciate their business with a discount code, new offering, or special freebie. Just saying ‘thanks’ often makes all the difference!
4. Share a holiday message.
Is it the holiday season? Print marketing and the holidays go hand-in-hand. Better yet, customers are more likely to spend more during the holidays. This is the perfect time to remind them about your new offerings, your brand, and your goals. Make sure they know you’re wishing them well during this season.
5. Encourage follows on social media.
Did you know you can also use your print marketing and flyers to build your social media? It’s true, and you can easily share your social profiles, blog, or other online resources through flyers. Invite them to learn more about what you’re doing, the latest offers, and so on. You’d be surprised just how many people are willing to engage online with their favorite brands.
6. Advertise new sales.
If you have any sales for your business, now is the time to share. Flyers are the fastest way to get the word out about your latest offers, sales, and promos. Everyone loves discounts and freebies, so make sure you’re keeping your customers in the loop.
7. Send reminders.
Another option that’s great if you’re a service-based business is to send reminders. This is like a retargeting campaign, and it can be highly effective. For example, if you’re a lawn care company, send a reminder quarterly to re-book relevant, seasonal services.
8. Create a referral program.
Last but not least, use your flyers to market your business through a referral program. This is a great way to share news about your loyalty or referral program, encouraging your customers to share your business with friends and family. With coupons, discount codes, and special offers just for them, they’ll feel included in your latest business efforts.
Achieve Your Print Marketing Goals
Though flyers are fast and easy to make, don’t overlook their potential. Sometimes the smallest details make the biggest impacts. Whether you share your story or send reminders, consider these creative ways you can leverage flyers to do more for your business.
Once again, it’s all about using all your print real estate to share your message and tell your story. By engaging with customers in new ways, you build real fans that continue to buy more in the future.