Updated: Jul 16
There are many ways to use print marketing to your advantage when
promoting your business. At Gold level Print, we help businesses of all shapes and sizes take advantage of affordable banners to boost business visibility.
Though a banner might seem simple, it carries a lot of impacts. There are a lot of different types of affordable banners, and they can meet any budget. In this guide, we'll share different options when it comes to affordable banners as well as effective ways they can boost your business visibility.
What's a Print Marketing Banner?
First, if you're new to the concept of print marketing, you might not be familiar with different types of print marketing banners. You would likely see these in any starter booth package or event bundles since they're standard for any marketing event in today's world.
Vertical Banner: To begin, a vertical banner is a full-length, tall graphic that is very easy to display. One of the most popular options, these fit several different situations (trade shows, local events, in-store promotions), and they travel easily. Because they're vertically tall, you have a lot of space to share content and a call to action.
Table Top Banner: Another alternative is a tabletop banner. One of the most affordable banners is designed to rest on a table, typically as part of a sales display or trade show.
Step and Repeat Banners: A step and repeat banner is often used as a custom backdrop for events. Because they have a repetitive background (like a logo), they're perfect for promotional opportunities.
Hanging Banners: Lastly, several hanging banners don't require a stand. These come in mesh, vinyl, canvas, and fabric. Some are ideal for the outdoors, while others perform better inside.
These are just some of the most commonly used types of affordable banners. You'll want to select the best option for your goals.
Why Use Affordable Banners?
With that in mind, why should you use affordable banners as part of your marketing strategy? In today's world, there are so many different areas to spend money in to promote your business. How do you know which is right for you? Though often overlooked, affordable banners are a powerful way to get your business more visibility.
Not convinced? Just consider these reasons below.
1. Banners have targeted visibility.
We might live in a digital world, but people connect more easily to print media. 77% of consumers say print drives greater brand awareness and recall. If someone sees
They're more likely to remember your banner than if they simply scroll past an online advertisement. Similarly, you can customize your banner for your
target audience. Your niche always plays a role in your design designs, which is especially simple in print marketing.
2. They're affordable for any budget.
Compared to other types of marketing, banners are affordable and wallet-friendly. This is especially true if you're just getting started with print marketing. You might not be ready to spend a small fortune building promotional materials for a deluxe booth.
It's true that advertising doesn't always come cheap. As a marketer, investing in the basics of print marketing (like banners) is an absolute must. Much cheaper than many types of digital, TV, or radio ads, see real results without overspending.
3. Banners are durable.
Next, banners are durable. Some types of marketing simply have a short shelf-life. This is certainly true for things like social media ads. Durability might be easy to overlook, but it makes an impact long-term.
A high-quality banner, like a tension fabric display, is designed to last. Whether this is your first trade show or your 10th, you want your materials ready to go. With proper maintenance, affordable banners will last years without signs of damage or wear and tear.
4. Announce a call to action.
Lastly, an affordable banner is an effective way to make a call to action. Whether you're sharing a special discount, offer, sale, or launch, a banner brings this to life. You can build a sense of urgency, creating a way to draw even more attention to your business.
Like all things related to advertising, it's about telling your brand's story. Part of this story includes using the right calls to action to motivate customers to engage.
Ultimately, you know you need to invest in the best print marketing tools to take your business to the next level. At Gold Level Print, we're here to help no matter your goals or budget.