Business cards are an important way to promote your business, but they aren’t always that simple to put together. When it comes to standing out in a crowded industry, it’s important to use your business card design to your advantage. If you’re looking to market your DJ business, a business card is one of the essentials you need to succeed.
Whether you’re going to a DJ trade show, industry event, or you’re connecting with a potential customer, you need the right DJ business card ideas. With a reported 88% of business cards in Phoenix thrown out in less than a week, you need to make sure your business card is memorable and impactful to drive real results for your business.
In this guide, we’ll share the best DJ business card idea to truly stand out with your business. No matter your experience level, it’s important to appear professional, legitimate, and like an expert in your niche. Don’t underestimate the power of the right DJ business card ideas when it comes to transforming your business.
What to Put on Your DJ Business Cards
First, what should you put on your DJ business cards? While you might know what’s typical of business cards for other industries, what’s expected in the DJ world? While it can depend on the type of gigs you’re looking to land (weddings, events, corporate, clubs, etc), here’s what you should include:
Name: Of course, you need to include your name and business name. If there is more than one person in your DJ business, including just your business name is appropriate.
Contact information: How can potential customers get in touch with you? Include an email address and phone number.
Website: It’s important to have a website in the digital age, so make sure you have a website URL on your business card as well.
Photo: Many DJs include photos on their business cards to help put a face behind the name. When customers are looking to hire DJs, they likely have many business cards. Including a photo makes yours more memorable.
Genre: This is optional, but many DJs include their specific genre on their business cards to set them apart.
Consider what’s needed for your business. You might also wish to put a link to social media, a QR code for a landing page, or even your SoundCloud link. This is a chance to show off the best of your business, so don’t be afraid to list any additional things that are needed. Now that you know what to put on DJ business cards, here are the top ideas for cards that convert to more clients.
Use Both Sides of Your Business Card
The first business card idea is to use both sides of your card. Your business card offers limited real estate. It’s a small space, and that means you need to work with what you have. While you don’t want to use too much space, it’s important to take advantage of the sizing you do have. This means using both the front and the back of your business card.
There are a lot of ways to utilize the back of your business card. You can share additional contact information, genre information, or the types of events you focus on. However, pay close attention to the bleed area of your card to avoid getting information cut off during printing.
Create a Custom Design
It’s easy to upload a quick design online and use free clip-art, but this might not send the right impression about your DJ business. By creating a custom design or working with a professional business card designer, you make a DJ business card that stands out.
While it can be helpful to use templates as inspiration, stay away from designs that have been used time and time again. Some designs are so noticeable as common templates that they send the wrong message to clients. Consider your branding with any aspect of your print marketing design, and stay consistent across your digital assets and your print assets.
Understand Your Brand’s Personality
Last but not least, make sure your DJ business card represents your brand’s personality and voice. Your business card can act as an extension of your brand, and it’s often the first impression your clients have of your business. This might be your only chance to make an impact, so make this moment count.
If you’re a DJ with an outgoing, quirky personality that specializes in over-the-top weddings, make that clear in your design. On the other hand, if you’re a minimalist, traditional DJ for birthdays and special events, keep it simple. See how your business card tells the story of your brand?
Make the Most of Your DJ Business Card
How well does your business card reflect your brand and your niche? It’s important to use your print marketing materials to the fullest, and that means investing in high-quality, actionable business cards. As a DJ, you need every opportunity you can to stand out amongst your target audience.
Luckily, these DJ business card ideas and best practices above are the perfect foundation for any budding DJ business. Whether you’re looking to build your business from scratch or land more clients, make sure your business cards in Phoenix are working for you and not against you.