A business card is a card normally small in size around two by three inches that contains the business information of a company or an individual. A business card is made to identify someone in connection with their businesses. Business cards enable one to share their business information by giving them to their regular and potential clients.
Purposes of a business card
Business card size is also important; they are made to serve a number of important purposes such as:
· They help in enhancing the legitimacy of a particular business.
Through distributing business cards, the legitimacy of a business is highly promoted. Business cards tend to show how serious and ready the business is. They also help in building awareness of a business. Make sure to choose a standard business card size
· They help the business to develop human connections.
With the current technological advancement, communication through digital channels is broadly used. However, they don’t establish any form of a human physical connection. Through business cards, businesses are able to connect with their clients easily and build a conversation with potential clients.
· They act as a form of marketing
Professional custom business card helps attract potential clients to your business. They help the business in establishing connections to the targeted market. The business cards online platforms can be used as a marketing strategy in a business.
· Business cards distinguish your business from the competition in the market
Business cards are largely used by many businesses today. However, a well-designed business card enables your business to shine among the other companies. A well dines and appealing card that reflects the value of your business is very important when it comes to distinguishing a business.
Do’s and Don’ts of a business card.
Creating a business card is one of the most important projects a company or business can invest in since it acts as a marketing tool for the company. Therefore making business cards is something that has to be taken very seriously. A business card should, therefore, be very professional, easy to understand, and should reflect your company’s brand image. There are both things you should and should not do when creating a business card.
1.Simplicity: A business card should be made as simple as possible. Simplicity can be in terms of:
Using fonts that are easy to read
Using a bright background like white, light gray, or beige to enable the texts to be visible and easy to read.
Right business card dimensions
If you are making business cards for traditional businesses like consulting or finance, you should avoid using bright colors. If you are also involved in any creative business-like fashion and art, you should consider adding more attractive colors.
2. Make it precise with the right information
A business card should not have too much or too little information but just the right information. When creating a business card, makes sure you add the relevant information like:
Your logo with the company’s name
The email address
The phone number
In case there is more space not filled, you might consider adding:
The company’s physical address
Cell phone numbers
The company’s web site
3. Make the business card unique.
Although the information on business cards is virtually the same, making your business card unique won’t cause any harm to your business. The more unique the card is, the more likely people will keep it for an extended period. Your card reflects your business’ value and brand, making it stand out will aid in building loyalty and brand recognition for your business.
4. Make use of the business card backside
In case you are in business with different countries, you can use the backside to print the same translated information in a distinct language. For example, when you are doing business in Latin America and the United States, you may have one side of the business card with printed information in English and the other side Spanish language or any different language.
Don’ts of a business card
1. Don’t make your business cards cheap
Business cards should not be made too affordable by using cheap and thin papers. Business cards reflect the values of a given business. Making the business cards affordable will make the clients question the quality of the services a company offers. You don’t necessarily need to contract a professional designer to get quality business cards. All you have you do is to compare the different kinds of business card printing quality when purchasing a business card.
2. Do not use outdated business cards
In case your cards are finished, and you need to use one in a networking event, do not use the outdated cards which have the wrong information about your company. Instead, be honest and tell the people you meet that you have run out of business cards, but you would later on after the event happily email your information.
3. Do not leave out any information
A business card is meant to give details about your company. Therefore all the relevant information should be added on the business card. Leaving out any information like an email address or a phone number would make you look very unprofessional.
4. Do not have spelling or grammar mistakes in your business card
A business card reflects the values and seriousness of your company. It is, therefore, essential to make sure that the cards are correctly done. If your business card has grammar and spelling mistakes, someone may question the seriousness of your business, and this may negatively affect your business.
5. Do not use clip art in a business card?
Never should you use clip art when creating your business cards. In case you are a freelancer who does not have any company logo, you may consider using a professional photo of yourself placed on the business card. The other option that you can use is not to add any logo or picture in your business card. Just include your title and name. This also shows simplicity, which is actually among the do’s of a business card.