Updated: Jun 1, 2022
When it comes to making an impact with your business in this day and age, it pays to get creative. This is why there are so many great reasons you need a custom pop-up for your business. No matter whether you're seeking brand visibility, organic traffic, or awareness, a pop-up for your business makes all the difference.
A pop-up is a way to bring your business to a new location without a long-term commitment. Combined with the top-tier marketing material from a local print provider, this is a way to share your brand with a community without the financial risk. You can encourage sales in-person, attend an event, or get in front of fresh eyes. In this guide, we'll share the 12 great reasons you need a custom-pop up for your business.
1. Create a Real Connection
First, a custom pop-up for your business helps you reach new customers. Creating a real connection has never been more important. While digital websites and social media are good tools, they don't offer the same real-world connection. A physical custom pop-up is a chance to talk to users face-to-face.
2. Attract Organic Traffic
Similarly, a custom pop-up for your business attracts organic traffic. When people walk past your custom pop-up, they'll be influenced to stop and take a closer look. While you can pour endless funds into digital marketing, you can't beat an in-person presence.
3. Focus on the Omnichannel Experience
What is omnichannel marketing, and why is it important? When companies focus on omnichannel customer engagement, they retain an average of 89% of customers. This is big news for your marketing, and it gives customers a new way to engage with you. By incorporating digital elements within your pop-up, you keep customers excited and engaged.
4. Share Your Company Branding
By customizing your pop-up tent with your unique branding, you distinguish yourself from the competition. Choosing your colors, branding, and fonts wisely might seem small, but it's a way to tell the story of your brand. Your branded pop-up tent is a chance to attract both new and returning customers.
5. Save Money on Marketing Costs
When it comes to the best marketing strategy, you want to consider how you use your budget wisely. A pop-up tent might have an upfront cost, but this isn't a one-and-done print material. It's something you can use time and time again, creating a great investment long-term.
6. Protect Yourself from the Elements
Investing in a custom pop-up for your business also has a lot of practical benefits. As one of the top-tier marketing materials for your brand, it also protects you from the sun and harsh weather. If you're planning on engaging with customers at an outdoor event, you need a barrier from the heat, rain, and other elements.
7. Set Up Is Easy
Planning a custom pop-up might require a bit of strategy, but your set-up doesn't. Because these are created with quality print materials, they're lightweight and sturdy. That makes set-up a breeze, helping you spend more time on the parts of your business that make you money.
8. Share Your Professionalism
When a business appears professional, it's more trustworthy. If you invest in the write print marketing materials, you'll leverage brand visibility and organic traffic much more effectively. If you want to generate leads that really convert, you need to make sure your professionalism is front and center.
9. Drive More Sales
Of course, one of the biggest benefits of using a custom pop-up for your business is to drive more sales and revenue. Generating leads isn't always easy, especially in today's competitive world. Being up to show up in front of your target audience and attract sales is worth its weight in gold. Whether you're at a trade show, local event, fundraiser, or more, you make a mark.
10. Test in New Markets
As a brand, testing in new markets can be intimidating. In addition, it can be expensive. Before you invest in a new location, you want to make sure there's a demand for your product or service. Using a pop-up for your business is a chance to test your new market before building something more permanent.
11. Become a Part of Your Community
If you're a local business, it's important to be engaged in your local community. With 82% of consumers considering social responsibility and community involvement when choosing which businesses to support, this is quite the opportunity. A custom pop-up with this top-tier marketing material spreads positive brand awareness at local events.
12. Generate Word-of-Mouth Referrals
Finally, custom pop-ups for businesses are a way to build trust and create word-of-mouth referrals. Your most loyal customers are also your most profitable, so let this be an opportunity to give people a reason to talk about your brand!
In today's digital world, it's important to step away from the screen and get noticed in a different way. At Gold Level Print, we take a new spin on the best marketing strategies to leverage brand awareness, traffic, and visibility. Gold Level Marketing has encouraged brands to try custom pop-ups for themselves to see just how far they take their businesses.