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Digital Printing vs Offset Printing

What is Offset Printing?

Offset printing technology uses plates that are made from aluminum, which are used to transfer an image onto a rubber setting and then rolling that image onto a sheet of paper. It’s called offset because the ink is not transferred directly onto the paper. Because offset presses run so efficiently once they are set up, offset printing are known to be one of the best choices when larger quantities are wanted for the specific project.

What is Digital Printing?

Digital printing doesn’t use plates the way offset does, but instead uses options such as toner (like in laser printers) or larger printers that use actual liquid ink. Digital printing shines when lower quantities are needed, i.e. flyers or business cards. Another benefit of digital printing is it’s various data capability. When each piece needs a unique code, name or address, digital is the way to go. Offset printing is not the best option for large quantity for printing.

What are the Advantages of Digital Printing:

  1. Setup costs are lower

  2. Print only the amount you need

  3. Lower minimum quantities

  4. Inexpensive black and white digital printing

  5. Variable data capability like names, addresses, codes or numbering can be done easily and quickly

What are the Advantages of Offset Printing:

  1. Large quantities can be printed for the best cost

  2. The more you print, the cheaper the price can be

  3. A large variety of paper types with custom finishes can be used

  4. Highest possible printing quality with greater detail and color fidelity

If a small project of less than 100 or the need for individual addresses or information is required, digital is your best bet. The best part is that as a business or company, you can get the job done with either of these choices, and the high-level of quality means you get a printed product that will make you look good.

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