EDDM A Cost-Effective Way to Reach Your Audience

Updated: Nov 2

If you're new to print marketing, you might be wondering about the most cost-effective way to reach your audience. Known as Every Door Direct Mail (EDDM), this marketing tool is great for small businesses and local businesses that might not have an existing marketing list.


While you can get the word out about your business at trade shows, local events, and conferences, this is something you won't find as part of any event bundle. Having the ability to get your messaging in front of your customers in their own homes is worth a lot of marketing points. Whether you're new to direct mail or a veteran user, this guide is dedicated to helping you recognize why EDDM is a cost-effective way to reach your audience.


What Is EDDM?

Before we dive deeper, what exactly is EDDM? Every Door Direct Mail is a type of marketing through the US Postal Service that sends physical mail to your prospective customers. You don't need an existing customer base or list to get started, making it highly accessible.


Instead of purchasing a mailing list which can be expensive and complicated, you use the postal website to select different zip codes, neighborhoods, and postal routes. Because it's target and customizable, EDDM is a cost-effective, valuable way to reach your audience.


EDDM Quick Facts (Fundera)

  • A reported 42% of recipients read the direct mail they receive from businesses.

  • Over half of all consumers want direct mail from brands they're interested in.

  • Of those who get direct mail, 39% of consumers try a business for the first time because of it.

As you can see from the statistics above, EDDM isn't just a low-level print marketing solution. It's an action-driven way to build awareness around your brand and boost purchase intent.


Understanding the Cost of EDDM

Now that you understand what EDDM is and why it's so effective, how much does EDDM cost? This largely depends on what you're trying to mail as well as the quantity. Any flyers, postcards, and "flat" mail start at $0.187 per piece. Alternatively, larger items might come at a premium cost. The current EDDM website through USPS is the best source of information on current pricing.


If keeping your print marketing budget low is your primary concern, EDDM is most likely going to be the best option for your situation. Compared to other types of direct mail and advertising, it's significantly more affordable. If any of these apply to you, EDDM is likely the right option:


  • You're trying to reach a large range of customers

  • You're a local business hoping to attract new, local customers

  • The timing of your message isn't super important

  • You know the zip codes or mail routes you want to target


Because EDDM is so easy to set up, it's perfect for businesses trying to dip their feet into direct mail without a huge price tag. However, before you get started, be sure to pay close attention to the requirements of EDDM mailers. There are many online video tutorials that walk you through this process, but you can also consult with the trusted experts at Gold Level Print.


It's time to build intent with local premium print materials designed with your business in mind. Start your EDDM journey for your business today with help from local marketing experts.

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