How to Design the Back of Your Business Card
When it comes to business cards, most of the attention goes to the front of the design. While this only makes sense, it’s important to give equal attention to the back of your business card as well.
If you’re only putting a design on the front of your card, it’s like giving up free prime real estate. While it’s true it costs a little bit more to print on both sides, this is one of the best opportunities to make your design stand out.
Whether you’re preparing for a trade show or looking for business card alternatives, you can’t let your attention stay one-sided. To spark inspiration, here are the best ideas for how to design the back of your business card.
1. Display Your Work
Your business card doesn’t just need to stand out, but it also needs to help your prospective clients learn something about you. If you work in visual media or create something, show off your skills.
As they say, a picture is worth a thousand words. If you’re a photographer, illustrator, or designer, show some of your work on the back of your business card. This shows you’re more than just talk—you actually know what you’re doing. Your work speaks for itself.
2. Give a Great Offer
Let your business cards do some of the selling for you. If you want to encourage people to actually take action, give them something worthwhile. This could be any of the following:
Discount code
Special bundle
Freebie
Buy-one-get-one
Depending on your business and the model that makes the most sense for you, make sure there’s something in it for your audience. What makes holding your business card different than anyone else’s card? A special offer can seal the deal.
3. Use a Map
If you run an in-person business, make it easy for local customers to find you. This is a great way to stand out if you’re located in a specific neighborhood or city. While an address can make sense unless you’re creating a work from home business card, a map really takes this to the next level.
Thanks to smart objects and map templates, it’s easy to share your exact location without overwhelming your audience. This is perfect for showing your connection to the local community.
4. Share a Review
If a picture is worth a thousand words, a review is worth an entire novel. A startling 82% of consumers read reviews for local businesses. People trust other people, so show that your business has earned the trust of many.
Highlight a standout review or review on the back of your business card. This is a short, sweet, and effective way to show rather than tell why your business is so essential.
5. Offer Something Valuable
Finally, don’t be afraid to offer an evergreen tip on the back of your business card. Including a useful tip ensures people are less likely to dump your business card in the recycling bin since it’s something useful.
There are a lot of ways to get creative with this. If you’re a baker, you might include your favorite cake recipe. If you’re a software designer, maybe you share your favorite productivity app. Let your business expertise shine through the card. Just make sure you’re using the right font for your design to ensure everything is easy to read.
Revamp the Back of Your Business Card
Is the back of your business card just empty space? Whether you include something of value, a special offer, or examples of past work, make sure you’re using this precious real estate to your advantage.
Your business card is the first impression users have of your business. This shouldn’t be a one-sided experience. Use all of that space to your full advantage with these ideas for the back of your business card. How will you stand out with your own design?