Every Door Direct Mail (EDDM) is a powerful tool for local businesses to reach their target audience without spending a lot of money on advertising. EDDM is a program offered by the United States Postal Service (USPS) that allows businesses to send direct mail pieces to every address within a specific area or zip code.
Using EDDM can help businesses get their message directly into the hands of potential customers, increase brand awareness, and boost sales. Here are some steps to follow to use EDDM for marketing your business:
Define your target audience: Before you start creating your EDDM mail pieces, you need to define your target audience. Who are the people you want to reach? What are their interests, needs, and preferences? Once you have a clear idea of your target audience, you can create a message and design that speaks directly to them.
Choose your mailing area: The next step is to choose the area where you want to send your EDDM mail pieces. You can select a specific zip code, city, or radius around your business location. You can use the USPS website to find the carrier routes within your desired area.
Design your mail pieces: Once you have defined your target audience and chosen your mailing area, it's time to create your mail pieces. You can either design them yourself or hire a professional designer. Make sure your design is eye-catching, clear, and compelling. You should also include a call to action (CTA) that encourages recipients to take action, such as visiting your website or calling your business.
Print your mail pieces: After you have designed your mail pieces, you need to print them. The USPS has specific guidelines for EDDM mail pieces, so make sure you follow them. You can either print them yourself or use a professional printing service.
Prepare your mail pieces: Once your mail pieces are printed, you need to prepare them for mailing. You should bundle them in groups of 50 or 100, depending on the size of the mail piece. You should also include facing slips, which are labels that show the mailing address and the number of pieces in each bundle.
Deliver your mail pieces to the USPS: The final step is to deliver your mail pieces to the USPS. You can either drop them off at your local post office or use the USPS's online tool to schedule a pickup. The USPS will then deliver your mail pieces to every address within your selected area.
Using EDDM for marketing your business can be an effective way to reach your target audience and increase brand awareness. By following these steps, you can create and send compelling mail pieces that resonate with your potential customers and drive sales.