Print mail marketing isn’t just getting more people to walk through your business doors. It’s also a powerful way to boost your online presence. Whether you’re hoping to build your social following or encourage users to visit your website, print mail might be the solution you’ve been looking for.
Print mail marketing, also known as direct mail, is an effective way to grow your customer base no matter your business type. Why is it so important? It’s a new way to reach a different base of customers. Digital marketing works great for certain demographics, but it’s hard to deny the power of print mail to boost your online presence as well. In this guide, we’ll explore the best ways to put print mail to use for your business.
Include Your Social Profiles on Your Print Materials
When you send mail to prospective or existing customers, make sure you’re sharing how they can best keep up with your business. When you promote your business online, you always use branded imagery and content, paying close attention to your strategy. The same is true of your print materials.
With over 3.5 billion people on social media, this is undoubtedly where you need to show up as a business. By making it as easy as possible for customers of all backgrounds to find you on social, you encourage more interaction and engagement both in-person and online.
Use Print Coupons for Online Discounts
Even if your business is completely online, you can still use print mail to encourage users to shop online. Coupons or discounts directly mailed to your customers not only inform users about your business, but they also give them a reason to take action. Most customers need to know there’s something in it for them before they take a step. A special coupon only available by print mail makes them feel valued.
Once on your website or social media page, the customer is more likely to stay there. They might interact with your brand by liking content, or they could go on to make a larger purchase. It’s all about getting these customers to take that first step.
Create a Contest on Social
Another unique way to use print mail to drive traffic online is to get the word out about your social media content through the mail. If you’re running a social media contest, it might be hard to get traction if you don’t already have a large following. This is much easier through print mail.
Sharing a postcard with more information about how to enter the content, the prizes, and so on is a great way to get someone’s attention. Not only are you likely to get higher participation, but you’re increasing your online presence.
Offer Free Premium Content
Last but not least, it’s important to remember that everyone likes free stuff. If you’re working in a service-based industry like real estate, offering premium content through print mail can get more eyes on what you have to offer.
For example, you might offer an exclusive link to a free download, video, or seminar. By offering a freebie, you boost your online presence and brand awareness. From there, you can encourage your users to take action to move down your sales funnel. There are so many ways to make print marketing work for you, and premium content is a creative way to get the ball rolling in your favor.
How Does Your Business Use Print Mail?
Print mail is a flexible marketing tool. You don’t have to focus on marketing your in-person business through direct mail, though this is certainly a valid practice. Print mail can also boost your online presence through these ideas above.
Though it might sound simple, it’s essential that you expand your demographics through these print marketing techniques above. The world is an increasingly digital place, but the lines are blurring between in-person and online. It’s not enough to choose one or the other nowadays.