Updated: Oct 20
Trade shows are a powerful way to stand out in the business world. Though much of today's business is going digital, some things stand the test of time. Despite our digital-savvy lifestyle, 75% of people still believe in-person marketing is the most effective. This is why popular booths for any trade show have such a huge payoff.
However, coming up with the popular right booths isn't always easy. If you're new to trade show marketing, you might only have a starter booth with the basics. While this is a great first step, you must take advantage of any opportunity to form genuine relationships with your clients, customers, and competitors. This guide will share the most popular booths for any trade show when marketing your own business.
1. Create a Photo Opportunity
First, capitalize on the idea that people love to take photos to post online. When it comes to building brand awareness, a deluxe booth is a great way to attract attention. A fun photo opportunity can be a step and repeat banner with your brand logo, a makeshift 'red carpet,' or any other exciting background.
Trade show attendees love to share photos, and you can include a branded hashtag to collect this content online. It might be simple, but it creates an opportunity for fun and exposure that lasts beyond this event.
2. Choose a Theme
When marketing your business, it can be helpful to stick to a theme. Depending on the nature of your industry, there are a lot of different ways to get creative with this. Some theme ideas include:
Fun and excitement
The Great Outdoors
For example, you can challenge your business to create a fully eco-friendly, sustainable booth. The right event bundles can get you there, and this shows your clients you're serious.
3. Create an Omni-Channel Tech Experience
Today, it's never been more important to have an omnichannel experience. This is when all offline and online elements merge seamlessly, ensuring you can pick up with any engagements after the trade show ends.
There are a lot of easy ways to create an omnichannel tech experience with your trade show booth. One of the simplest is to incorporate QR codes, videos, or hashtags. Consider ways you'd like to interact with your engaged trade show visitors and go from there. The easier, the better.
4. Build a Comfortable Space
Since your goal is to achieve a popular booth, you need a welcoming space. It's not enough to set up your banners and more and expect clients to come to you. Instead, you need an environment designed to sell.
Aside from using high-quality materials like a tension fabric display, consider adding seating, meeting space, and engaging elements to keep your audience around for longer. This is especially true if your product/service is a 'long sell.' You can't expect people to stick around too long if they're not comfortable!
5. Good Design Lasts Forever
Finally, you can always extend the life of your booth with effective, powerful design. The right design is long-lasting, memorable, and won't go out of style in a few months. Since your print materials for trade shows are an investment, you want them to be durable and built to last.
At Gold level Print, we specialize in creating popular booths that convert. Not only is this an investment you can hold onto for years, but you can find alternative ways to repurpose it when you're not participating in trade shows.
Your trade show booth is an investment in your business. It's also a reflection of your brand. This is why your design and your intentions can't be an afterthought. By creating an effective message, you communicate your brand story to customers effortlessly.