Connecting with your clients during the holidays is an important way to make sure your clients feel remembered and noticed. The right print ideas show your clients you care and that you’re thankful for them during the season of giving.
With the holidays upon us, it’s time to create the right print strategy to get the attention of the clients that matter the most. There’s a lot of hustle and bustle during this time of year, so this isn’t the time to fall flat. You need print ideas that are eye-catching, innovative, and offer real value your clients want.
How do you get started? Here are the top print ideas to connect with clients during the holidays.
1. Display Holiday Signage
If you have an in-person business, you can greatly benefit from using holiday signage. This is one of the print ideas that actually drive traffic to your store or office. During the holidays, your clients and customers are more likely to be out and about. When they run into holiday signage, they’re more likely to take action.
What should you include on your holiday signage? This is a great opportunity to share your products, services, and holiday special. Being creative with your signage ensures that your visual stands out, so this print idea is an important way to make a connection.
2. Send a Custom Card
Everyone loves receiving holiday cards in the mail, and your clients are no exception. Your clients want to feel valued, and sharing a custom card that’s catered to them and their interests show that you pay attention and that you care.
Aside from printing high-quality cards, consider including the following:
A handwritten note
A comment following up about a client’s milestone (a wedding, marriage, new baby, etc)
A photo of your team or from a networking event
Personalized names (“to John” vs “to client”)
All of these ideas above result in a huge payoff, showing your clients that you have an actual interest in them as people, not just clients.
3. Create a Personalized Gift
It’s called the season of giving for a reason. If you want to stand out to your clients with a print idea, consider making a personalized gift that your clients can hold onto after the season ends. This could be a set of golf balls with your client’s name on them, custom stickers for the holiday season, or even just a printed label on a favorite bottle of wine.
When you gift a little something, you give back to those who keep your business afloat. A bit of creativity goes a long way, so pay attention to these simple print ideas that connect you with your existing clients.
4. Give Back to Charity
This is also an important season for doing good. Giving back to the community is always important, but it’s especially important during the holiday season. Printing cards or postcards for good is a fantastic idea.
Choose 3-5 charities that you resonate with you (and your clients). From there, send a simple postcard to clients letting them know that you’re making contributions in their honor this holiday season. Have boxes for them to check with the charity they’d like you to gift to on their behalf. When they return their card or fill out an online form, make the contribution in their name. It doesn’t matter how small, every bit counts!
Better yet, ask the charities if they can send a personalized letter or thank you to each client after receiving the donation (from you). You’ll not only look like a force for good, but this is a thoughtful way to include clients in your gifting.
5. Mail a Survey
Last but not least, this is a great time to reflect on the past year and find ways to improve. While learning from all users how you’re doing is great, it’s also a good idea to check in with your existing clients.
Mailing a simple, easy-to-return survey to your clients gives them an opportunity to share feedback without any complicated steps. You can include a space for rating your service, products, customer service, and the likelihood that they’ll recommend you to someone else. These surveys will be a great resource when it comes time to set goals for the upcoming year.
Print Ideas for the Holiday Season
The holiday season is about more than bringing in increased revenue. While it’s true that sales generally go up during the holiday season, this is also a powerful opportunity to say ‘thank you’ to your clients. Taking a few moments to check in and say thanks with these print ideas above goes a long way.
How do you improve your print ideas when the holiday season begins? These ideas above are simple, affordable, and perfect for any type of business. No matter who your clients are, make sure they feel valued.