Updated: Jul 16
As a business, you have to always find new ways to stand out. One of the best ways to do this at your next local event is with a starter booth. There are so many reasons you need a starter booth, and you might be surprised by just how effective they can be.
At Gold level Print, we help businesses of all shapes and sizes create the right booths to suit their needs. If you've never used a booth for a local event, it's understandable that you might not know where to begin. A starter booth does the heavy lifting for you so you can get up and running quickly without breaking your marketing budget.
Still not convinced? In this guide, we'll explore 5 of the top reasons you need a starter booth for your next local event. In this digital age we live in, don't run the risk of thinking all marketing happens online. In reality, you need to stand out in-person more than ever.
1. Meet Your Customers and Clients Personally
First, the most important reason you need a starter booth for your next local event is that it gives you an opportunity to meet your customers and clients. While many sales interactions today happen online or over the phone, don't discount the power of face-to-face interactions.
If you want to land more leads, you have to be trustworthy. This comes with a strong first impression. The good news? It only takes 27 seconds to make a good first impression. This is something you can achieve if you have a starter booth at your next local event.
2. Generate Brand Awareness
Next, the right event bundles go a long way to building your brand awareness. It's not enough to talk about your brand. You have to use imagery, branding, and more to create a real story for your brand. When your brand is easy to spot at a local event, thanks to a starter booth, you don't go unnoticed.
In other words, you want the right type of attention. As a leader in your industry, you can't just talk the talk. You have to walk the walk. A starter booth looks professional, put-together, and shows you're serious about serving customers.
3. Lead the Way in Your Industry
Speaking of being taken seriously, if you want to lead the way, you need to lead with confidence. A deluxe booth, for example, stands out from one that was thrown together in a few minutes. While it's true that it takes a bit of upfront investment, your marketing money is well-spent.
While it's daunting to put yourself out there, you need to always keep an eye on the competition. Don't be afraid to do your own thing—and to do it better. Not only does participating at a local event give you industry insights, but it's also a chance to lead the way.
4. Seek Audience Feedback
In today's world, you have to constantly look for feedback. While you might assume you know your customers best, you can't really know unless you ask. Talking to your audience face-to-face is the most effective way to get feedback about what's working and what you can do better.
Solicit real-time feedback on your products, services, prices, and more. Learn what they think, and use this information to make real changes in the future. If you've been working through business issues for a while, this might be the magic key you've been looking for.
5. Network at the Right Time
Finally, the last reason you need a starter booth at your next local event is for networking. Trade shows and industry events aren't just about making sales. Yes, that's important, but it's also a time to build connections with industry leaders.
If you've been in a business funk, networking is one of the most effective ways to learn and grow. No business lives in a vacuum. You have to be open to new ideas, talk to others, and always keep improving.
Now that you know the top reasons you need a starter booth at your next local event, it's time to get started. Whether you choose a tension fabric display or something else suited to your needs, it's never been more important to stand out.