There’s no denying that social media is a must-have for businesses of all shapes and sizes. That being said, there’s a time and a place for promoting your social media channels. If you create your own business cards in Phoenix for your brand, should you add your social media?
With an average of 420 billion people active on social media in 2020, there’s no reason to ignore your social media profiles if you’re growing a business. However, it’s also no secret that space on your business cards is limited. You have to include the basics like contact information, what you do, and your address. Even if you use the back of your business card, you might still be struggling to find the right space.
That leaves us with one question: should you add social media to your business cards? What are some alternatives if this doesn’t fit your specific business card sizing? In this guide, we’ll explain everything you need to consider.
Why Add Your Social Media to Your Business Cards?
First, let’s talk about the reasons why you should add your social media to your business cards. Aside from appearing professional, what are the real benefits?
Your business card is one of the first impressions you give your clients, customers, and so on. The way you use your business cards matters, as does the actual content of the card.
You appear credible.
Today, you earn a lot of credibility from social media. If you have a steady following, this shows that you’re active in your industry. In other words, it makes you more trustworthy.
People want to work with brands that have a good standing online. While potential clients can always read about your business on your website, your social media puts a human face behind the name. This is a great reason to include your profiles on your business card, especially if they’re professional.
Boost your networking skills.
Whether you use your business card at popular trade shows in Phoenix or when you make sales, you always want to be networking. Having your social media profile on your business cards makes it simple to expand your network quickly and easily.
Whenever someone likes your page on social, it improves your overall exposure. Not only will this help boost your following online, but it lends even more to your credibility.
Advertise your online presence.
Now more than ever, you want to make your online presence as compelling as possible. When you use social media profiles on your business card, you direct new contacts to your online profiles. They’re likely to follow you in return, especially if you post engaging content.
Why is this useful? It’s just another way to advertise your online presence and your business. People have gotten used to browsing social platforms before they make a purchase decision. By giving access to these profiles right away, you optimize your overall marketing strategy.
Encourage reviews.
Last but not least, reviews are like gold nowadays. You want as many customers as possible to review your services, and one of the best places to leave reviews is on social media.
When you list your social profiles on business cards that you hand out with each purchase or interaction, you make it easier to leave reviews. This is the new currency in the digital age. Actually landing reviews for your business can be tricky, so this is a powerful option.
Alternatives to Social Profiles on Business Cards
If you decide you simply don’t have the space to include your social media handles on your business cards, don’t fret. There are some other ways to encourage that must-have digital connection. Print marketing is always a great tool for growing your online business in Phoenix. Try these simple ideas:
Website: It’s the norm to include your website URL on your business card. Make it as easy as possible on your website to navigate to social media profiles to kill two birds with one stone.
QR Codes: Tech-forward QR codes have only become more popular, and you can easily guide users to your social links without taking too much space.
Single handle: Whenever possible, use the same social media handle across profiles. For instance, if your profile name is @JoesBusiness on Instagram, it should be the same on Twitter as well. If you use the same handle, you only need to list one on your business card.
Expand Your Reach
Your business cards might be a small part of your overall print marketing strategy, but they’re undoubtedly one of the most important. Whether you’re trying to build a small business, side hustle, or large company, you need to pay close attention to the way your business cards work for you.
One of the biggest questions around your business card design relates to your social media profiles. While you have a lot of creative flexibility, it’s a good idea to include your profiles in your design if you can.