As a real estate agent, you know the importance of targeting the right community. Direct mail especially can work wonders. This is a great way to spread the word about your listings, connecting with potential buyers. If you want to target your real estate community, EDDM marketing is an affordable, effective option.
What is EDDM marketing? This stands for Every Door Direct Mail (EDDM). It’s a little different than targeted mail, but it can be very effective for real estate agents in particular. In this guide, we’ll share why you should consider EDDM marketing to target your real estate community.
EDDM vs. Targeted Mail
First, what’s the difference between EDDM and targeted mail? Most real estate providers are familiar with snail mail and how successful it can be. With over 2 million real estate agents in the USA, you need to find real ways to stand out. Both EDDM and targeted mail are important, but they work in different ways.
EDDM: Every Door Direct Mail is when you send direct mail to every address in a targeted area (zip code, neighborhood, etc.). This is done for a single price, and it’s more affordable than other types of mail marketing.
Targeted mail: On the other hand, targeted mail is when you mail directly to a targeted list. These might be soon-be homebuyers, people new to the area, or young professionals.
As you might expect, both of these options have their strengths and weaknesses. They work especially well for real estate agents. It’s important to discover the best way to target your real estate community based on your needs.
When to Use EDDM as a Real Estate Agent?
With that in mind, if you want to target your real estate community, when should you use EDDM? These are generally most successful when promoting an ongoing mail campaign. If you have a clearly defined target audience within a specific market, you can make sure word gets out about your services.
Because it’s easy to customize EDDM templates to suit real estate agent needs, you can quickly share information related to a variety of things. As a real estate agent, you might promote any of the following:
New property listings
Offers for new home buyers
Just sold announcements
Local buyer regulations or incentives
While direct mail can focus on a specific list, sometimes you need to cast a wider net. This is why EDDM can be the most powerful. More importantly, it’s a low-cost alternative to direct mail which requires a permit and more research to create or find the right list.
If you have strong branding, take advantage of EDDM. It’s all about sharing awareness within your targeted community. In today’s world, it’s also possible to integrate technology with your EDDM campaign through QR codes, custom landing pages, and calls to action.
Stand Out as a Real Estate Agent
Ultimately, if you’re ready to stand out as a real estate agent, it’s time to consider EDDM as the right form of direct mail. The possibilities are endless. When you target your real estate community, you stand out in a crowded space. Your relationship within your community matters more than ever.
While digital marketing tools are important, they’re not enough on their own. You need the right direct mail EDDM campaign to make sure members of your community have you top-of-mind when they need to buy or sell their home. At Gold Level Print, we streamline EDDM campaigns to do direct mail marketing for you. Are you ready to take the next step?