When it comes to the importance of a business logo and identity, where do you even begin? Businesses of all shapes and sizes can benefit from spending time working on their logo and identity, but it can be intimidating. When you only have a few seconds to make an impact on your audience, every element counts.
What do you think of first when it comes to big-name brands? If you’re like most people, it’s probably the logo and identity. Your logo is a key brand element, and it helps people visually associate with your company. From your message to your audience, your business logo and identity help you stand apart from the competition. No matter your industry, this guide shares why your business logo and identity are essential in today’s world.
What Is a Business Logo?
To begin, what even is a business logo? The term “logo” is often used interchangeably with “branding,” but these are actually different things. The right logo design makes all the difference. According to the Branding Journal, a logo is “an easily recognizable graphic symbol” used to specifically identify a company or entity. It includes the right fonts, colors, and symbols to create a graphic element of a brand’s larger identity.
You can think of some of the most popular logos off the top of your head already. For example, the Coca-Cola Company and the Walt Disney Company have easily identifiable logos. These are so powerful you can name the company within milliseconds of seeing these business logos. This shows the power of your brand logo in practice.
What Is a Business Identity?
Next, what is a business identity and how does it relate to your logo? A brand or business identity is a collection of expressions related to your company. This includes things like:
Your brand voice
Print marketing materials
All of these things together create a specific impression. This is what helps your audience identify with your brand, and it says something about your company. For example, you’ll have a very different business identity if you’re marketing an eco-friendly tool vs. a cooking product.
Why Your Business Logo and Identity Matters
With that in mind, why does your business logo and identity matter for your business? In today’s world, you have competition more than ever before. No matter the size of your industry or your brand, you have to compete against multiple brands for your customers’ attention. Here’s why your brand logo and identity make all the difference.
Your branding creates a bond with customers.
First, when you have a strong logo and identity, you build something your customers can bond with. This is the first impression you make with your consumers. You want to make it count. Not only can you communicate your mission, drive, policies, and service with your logo and identity, but you create something memorable.
Support your print marketing efforts.
While digital marketing is important, so is print marketing. You can increase your reach by using great branding across all mediums, including print marketing. Whether you’re making branded stickers or flyers, your print marketing materials should reflect your business logo and identity. This leads to new leads, sales, and further brand reach.
Charge more for your goods and services.
Last but not least, great branding makes it possible to charge more. Not only does your brand look more appealing to your target audience, but you can stand out. If you present yourself as professional and worthwhile, you can charge more. With big-name brands like Apple, Starbucks, and Nike charging more for a similar quality product based on the brand image alone, it’s time to invest in quality branding.
How Do Your Business Logo and Identity Compare?
Now that you know why your business logo and brand identity matter, how do they compare to others in your industry? Is your branding making a positive impact on your company? It’s worth investing in professional help to make sure your identity truly shines.
Branding isn’t just for big-name players in your industry. It’s for all companies, both big and small. Are you ready to take your branding to the next level?