Although business cards are not digital and it is still not on the internet where you will get the most of your customers, you shouldn’t be careless about where you put them. Hand out cards far and wide to attract people who might not find you through other channels.
If you plan to ramp up your marketing, check out these best places to leave business cards. We have our top 5 places to leave your business cards below:
1. Past clients
People who are impressed with your business are the perfect people to give out your cards. Reference and through referrals are the best ways to increase your sales and to get your business out there.
Keep track of which clients repeatedly send referrals your way. Then, give these loyal customers extra business cards to pass along to their friends and family.
2. Malls and food courts
It can be a challenge to find out who to target beyond your major customers to expand your business. Malls draw diverse crowds, which can help you find secondary markets for your business.
Plus, malls are filled with areas where people hang out the most. People are more likely to stop and read your card during moments when shopping.
These spots to leave your business cards are at; seating areas, food court tables, and condiment counters. If you can find willing vendors, try leaving cards on store or kiosk counters for anyone walking by.
3. Relevant books and magazines
Books and magazines are a smart tool to connect with another audience in your specific market of your business.
Think about what matters to your customers and publications and what they read. Do some research to find magazines or books related to your industry.
Then, visit local libraries and bookstores, and slip your business card into books and magazines that are relevant to your audience.
4. Affiliate businesses
Fellow small business owners have similar goals which usually makes them invested in your success.
Find non-competing partners who share your customer base, and swap cards to give one another referrals.
5. Public bulletin boards
Find organizations in your area that let anyone post on public bulletin boards. These common places below are where you can display your business cards:
Grocery stores
Community centers
Libraries
College campuses
Churches
Gyms and recreational centers
Laundromats