If you’re planning a professional event for your business, it’s important to lead with your best foot forward. This means having the right print materials to stand out, attract new clients, and brand yourself professionally. One great way to do this is through custom backdrops.
Like step and repeat banners, backdrops are the perfect way to improve your presence at an event, trade show, or networking occasion. How exactly do custom backdrops work? What are they, and how can you leverage them for your next event? In this guide, we’ll share everything you need to know about custom backdrops so you’re ready for anything that comes your way.
What Is a Backdrop?
First, what exactly is a backdrop? This is a type of painted or printed cloth that is intended to fall in the background. It’s usually hung as part of a presentation, event booth, or special event. It’s essentially a background, usually showcasing special branding elements or logos.
Backdrops are used for a variety of different things. From trade shows to special events, they’re a way to promote your brand without investing in more expensive materials. A custom backdrop is designed specifically for your brand, communicating a message clearly and boosting brand awareness.
Originally, backdrops were used in theater to set the stage for a production. Over time, these began to be used in all kinds of settings. Now, these are made of materials like vinyl, plastic, fabric, or even paper to turn any plain background into a lively scene.
How to Choose the Right Custom Backdrop
If you’ve decided that a custom backdrop is right for you, then you might wonder how to decide what’s best. This should be a part of any trade show checklist, and it’s a must-have for most types of professional events. When you’re making your choice, keep in mind the following:
Lighting: Always consider the lighting when choosing a custom backdrop. Different materials bounce and reflect light in unique ways, so be mindful of this. If you plan to use your backdrop for photography, you’ll want to avoid anything with a sheen that can mess with photo quality.
Mix and match: Don’t forget that you can always add other elements in front of your custom backdrop to add even more style. Adding a branded banner, printed pop-ups, and more go a long way.
Classic step and repeat: When in doubt, go with the classic step and repeat backdrop. This is what you’re familiar with at celebrity, Hollywood-esque events. Not only does it look classy, but it’s great for spreading brand awareness.
Tips for Using Your Backdrop
Now that you know how to choose your backdrop, how do you put it to use? There are so many interesting ways to get more use out of your backdrop, and they aren’t always related to professional event. These are a cost effective marketing tool since they can be used again and again in so many unique ways. Check out these ideas below:
Photography: Create a fun photo spot at your event, during a community occasion, or even in your own office.
Hashtag: Include a custom hashtag within your backdrop to spread social media awareness about your business. Alternatively, share photos using this hashtag.
Booth background: If you have a booth at a local trade show, use your backdrop as a custom background to stand out against the competition.
Video or podcast: More and more businesses are using video or podcasts to promote themselves. You don’t need anything fancy to make a super professional studio, and a custom backdrop takes everything up a notch.
Sponsorship: Does your business sponsor any local events? Roll out the ‘red carpet’ with a custom photo backdrop, making your brand the center of the show.
Because it takes between 5 and 7 impressions to make an impression with your brand elements, it’s important to always have a way to catch your audiences’ eye. Though simple, these ideas above go a long way towards promoting your brand, your mission, and what you’re all about.
Try a Custom Backdrop Today
A custom backdrop might sound simple, but it’s one of the most effective ways to show up ready to impress at events. When it comes to trade shows, local events, and professional networking, it’s important to stand out in the best way possible. A custom banner is an inexpensive yet powerful way to look professional and impressive.
Try a custom backdrop today to get your brand’s name out there. Whether you’re hosting an event in your office or promoting in the community, show that you’re a brand to be taken seriously.