As a business, it's never been more important to stand out. No matter your industry, it's important to encourage your existing customers to return again and again. Better yet, you want them to refer new customers to your business. From promotional items to print marketing materials, what are leave behinds?
You're likely familiar with leave behinds already, though it's not always clear why you need them. More experienced marketers know the value of print marketing already, and they might be looking for new ways to improve the customer experience. In this guide, we'll answer these questions: what are leave behinds and why do you need them?
Examples of Leave Behinds
To begin, let's share some examples of common leave behinds. As the name implies, this is something you "leave behind" after meeting with a customer. This is traditionally done at a customer's home, so these types of materials are common for service providers, home improvement workers, and even real estate agents.
Ultimately, this is a way to make a lasting impression. Aside from leaving behind high-quality work, there's actually something physical to remember your business with. Some examples of this include:
When you leave something behind, customers have a way to remember your business and consider you again. Whether you share a personalized offer, discount, or referral deal, you're sure to get your audience's attention. Since this is a customer you already have a relationship with, it's even more powerful.
Why Leave Behinds Work
With that in mind, why are leave behinds so successful? There are a lot of powerful reasons to consider these in your own small business marketing strategy.
Purpose: To begin, you can easily serve a purpose with your leave behinds by choosing your print material wisely. This could deliver a discount, encourage a review, or even get repeat business.
Personal: You also have the opportunity to leave something personal, like a special message related to your recipient's unique service. With a reported 71% of consumers feeling frustrated by impersonal service, this truly matters.
Affordable: Compared to other types of marketing, leave behinds are affordable. This makes them ideal for small businesses looking to build their print marketing materials without a huge investment.
Customizable: Finally, this is a chance to customize your materials to your branding needs. Not only can you further your brand story, but you have a chance to retarget existing customers with customized offers.
Tips for Making the Most of Leave Behinds
Not that you know what leave behinds are, how can you make the most of them for your business? Unlike other types of marketing (like digital marketing), you don't have to splurge on expensive ads to make an impact.
One way to make your leave behinds more powerful is to create an omnichannel experience. By using QR codes and other digital tools like custom URLs, it's easier to track the success of these campaigns. From there, be sure to include a clear call to action so your audience knows what steps to take next.
Lastly, don't forget to make it personal. A small personal touch goes a long way. You can also get creative with your distribution, using a EDDM approach or another type of snail mail marketing. It pays to be creative and aggressive with your ideas.
We've answered the question: what are leave behinds. More importantly, we've identified why this is a powerful way to grow your relationships with your customers. At Gold Level Print, we help you take these plans to the next level with high-quality print marketing services.