If you run an in-person business, having a business sign is a must. Business signs are more than a way to brand yourself. They’re also a way to attract your ideal customers. However, finding the right business signs isn’t always easy, especially if you’re not sure what you need.
The wrong, low-quality sign for your business sends the wrong message. It appears unprofessional, and it’s often more trouble than it’s worth. In this guide, we’ll explore where to get business signs that serve as an asset for your business for years to come.
Why Invest in a Business Sign?
To begin, what’s the importance of having a business sign? First and foremost, it’s a cost-effective marketing tool. Unlike other types of advertising (mail, social media, etc), this is a marketing tool your business owns. That means you’re always in control, and you can keep it up as long as you like. Though it might be a higher up-front cost, business signs offer long-term savings compared to other types of local marketing.
With that in mind, why invest in a business sign? Here are some top reasons:
Signpost: It’s important to make it as easy as possible for your customers to find your business quickly. When you have clear signage, they won’t get confused looking for your business, leading to a better customer experience.
Local marketing: A reported 50% of customers reported that a sign was the reason they knew about a specific business. With that stat in mind, it’s easy to see how having a business sign really gets the word out.
Branding: Your sign is also a great way to showcase your brand. Whether you use a custom logo, brand colors, or special typography, you can use your sign to say something about your business, what you offer, and why you’re different.
These are some of the most important reasons to invest in a sign for your business. There are also different types of signs, like monument signage, interior signage, and external signage. The type you choose depends on your business and your goals. Now that you understand why this is so valuable, here are the best places to find business signs.
Gold Level Print
Of course, Gold Level Print is leading print provider in Phoenix, Arizona. Though Gold Level Print previously only offered printing services for their existing clients, they’ve since expanded to include all businesses and the general public. Gold Level Print will work with you to create the best business sign for your needs.
From car signs to yard signs, there’s something for everyone. Whether you’re a real estate agent or you’re going to a trade show, it’s easy to find exactly what you’re looking for at an affordable price. With flexible sizing and materials, Gold Level Print is one of the best choices for business signs. Because Gold Level Print is a smaller provider, you get personalized, helpful service if you need it.
Vistaprint is one of the larger online print providers. Though they market to small businesses, they offer print services to anyone. With preset templates for business signs as well as a simple design tool, it’s possible to create something professional with Vistaprint. When it comes to business signs, there is a lot to choose, from vinyl banners to metal signs.
While Vistaprint is a solid option, you’ll need to include longer shipping times and unexpected fees in your overall budget. In addition, because this is a larger company, getting personalized service and assistance isn’t always easy.
One of the biggest providers of signs online is Signs.com. Named as one of the 500 fastest growing companies in America, this is a popular choice. Again, you can choose custom designs in a variety of materials, customizing the height and quantity. Signs.com certainly has more options than other providers, but again you will need to factor in longer shipping times and costs.
There are no design tools with Signs.com, so you will need to feel confident in your own design in advance. While there is customer service available, there are limited ways to contact the support team. If you know exactly what you want and have a niche sign in mind, this is likely a good fit.
Find the Right Business Sign
Having a business sign is an important part of running your own business. No matter which sign is right for you, these locations highlight many of the different print providers. Regardless of your goals, signage has the ability to transform your business.
As a small business, it’s important to invest in the right tools to market to your audience. Luckily, it doesn’t have to be complicated to find just what you’re looking for when it comes to marketing signs and materials.