In this day and age, we happen to live in such a competitive era where one organization always tries to get an upper hand over its rivals in every possible sector. People are coming up with brand new ways of making their products known to the target market and in turn, gain tremendous recognition for their brand. This causes the task of gaining exposure to the general public and how to impact a positive impression at the same time. For this reason, most companies and businesses employ the use of flyers, brochures, posters, banners, advertisements on TV and radio and now even social media due to the wide reach. Some are more efficient than others and for the business to grow one must rightly invest in getting recognition or making known your products.
The difference between flyers and brochures
The difference between flyers and brochures it’s not so large but it does exist. A flyer is a miniature bit of paper used in marketing on a small scale. It usually contains information about a certain product or range of products or an event that is about to happen. A flyer is usually a single sheet of paper, unfolded and mostly contains news on one side of the sheet of paper. It is approximately the size of a palm or slightly bigger.
There are so many outside in using flyers in marketing a business or event. One such perk is that making a flyer is not costly, it only involves the designing of the flyer and the number of printouts. Not much has to be invested in its manufacture but its impact is huge on the face of a business.
Flyers are very effective in their use. Due to their colorful design, it catches the eye of the customer and because of its brief nature, it is a short read. Consequently, the customer’s attention span is not held for long and there is better retention of content within the flyer. This passes the information efficiently without being a bore.
The advantages of flyers
A flyer promotes the awareness of a product or service being offered. The aim of any organization is to make known whatever it is they offer and this is where a flyer comes in handy. All that needs to be known by the public is shortened down and written on flyers then handed out. This makes the merchandise receive exposure and hence rise in sales or an increase in turnout of a particular event.Issuance of flyers by a business fosters a relationship with clients on the firm. This comes into play when the client continually receives updates from the firm, he or she gets the feeling of a constant connection which boosts business-client relations.
The distribution of flyers is fast, easy and reaches a large number of customers. Anyone can help out distributing flyers whether they are a part of the firm or not. This manages to reach a huge mass of people. They can be distributed through mails, by digital flyers or can be left at a booth for anyone to pick at their convenience.
The news from flyers richest people really fast because of the wide range of distribution channels. It features a large magnitude of people who in turn pass on the information to the immediate peers which aid in the spread of the information contained in the flyer.The use of flyers is unbound. And individuals can get as creative as they can on the flyer design to capture the attention of the target audience.
In as much as there are upsides to using flyers, it has its drawbacks. One such is that flyers span over a smaller geographic region and have a short lifespan i.e they are for special events like invitations to weddings or grand opening which does not occur every now and then.
the advantages of brochures
A brochure is similar to a flyer but has slight structural differences. It is a slightly larger piece of paper that contains information on a service or product. Unlike the flyer, a brochure contains multiple sheets of paper printed on both sides and due to this, it has to be folded. For this reason, a brochure is some kind of retractable banner. Retractable, in that, it is unfolded when reading the news about the product and once done folded back to it it’s the initial state.
There are plenty of benefits of using brochures in marketing. The immediate advantage is that it is way larger than a flyer and can hold more in-depth information regarding a product or scheduled event. It is more descriptive and gives facts without having to omit other parts.
It is more durable as compared to a flier. This can be attributed to the fact that it has thicker paper and more number of sheets. It can withstand the test of time due to its robust nature. Also, a brochure usually has a light laminated coating( though not always) which also aids it in lasting long.
A brochure is of greater quality than a flyer. Due to its thickness (especially if it has numerous retractable banner stands), light lamination and standing out colors, it gives it a classy feel and also attracts the client. When banner printing or designing a brochure one should not overlook anything because it goes to represent the face of the firm. The quality of a brochure can lead to an increase in product sales and attendance to an event.
A brochure can be distributed through many routes, though not just anyone can hand them out. It must be a salesperson or a representative of the firm. It can be passed out digitally too, through mail, newspapers or even left out at the company lobby or stalls.
Though brochures are at an edge above the rest, it is costlier to make them as compared to flyers and this is due to the increased number of sheets contained in them.It is also bulky and heavy especially if take sheets were used to make them. This also poses as a disadvantage of having too many pages as it makes it a long read which may lead to customers skimming through.
Using brochures makes a business look bolder and established though it is more expensive to make them. One must use money to make money, which is law in business, and brochures having way more positive reviews they are better to use in business as compared to flyers.