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Why EDDM Is Extremely Popular Among Many Businesses

Updated: Aug 5, 2022

Since the dawn of modern marketing, direct mail marketing has been a popular way to get the word out about your business. However, many businesses are still struggling to optimize their direct mail advertising strategy to get better results. EDDM is extremely popular, and it might be the answer many businesses are looking for.

Standing for Every Door Direct Mail, EDDM is one of the best strategies for grabbing the attention of people in your audience. Provided by the US Postal Service; this is one of the most affordable bulk mail options businesses can leverage today. However, what is the reasons EDDM is extremely popular amongst all businesses, big and small?


What Is EDDM?

First, what exactly is Every Direct Mail Marketing, and how does it work? Most businesses, particularly those who have tried print marketing, are not strangers to direct mail. With 41% of Americans looking forward to checking their mail every day, this can be an effective way to reach local customers without a huge marketing budget.

With EDDM, your EDDM mail pieces are sent to each house on a specific carrier's route. You can choose your specific route based on local demographics like age range, income, and household size. This is particularly powerful if you're a local business hoping to benefit from direct mail. EDDM as a real estate agent, for example, can be an effective way to find prospective homebuyers and sellers in your area.


What Makes EDDM Different?

Compared to traditional direct mail marketing, what makes EDDM different? Here's a simple breakdown:

  • Direct mail: Regular "direct mail" is an effective way to reach out to existing clients or customers. You can communicate one-on-one with an existing list, which is great if you already know who to target.

  • EDDM: With Every Door Direct Mail, you aren't sending your mail to a specific list of targeted people. Instead, you choose a mail route that fits your audience's goals. This makes sure as many people as possible know about your brand.

If you're worried about simplicity and affordability, EDDM is the right solution. You can send EDDM postcards, EDDM flyers, and so much more to cut through the marketing noise and reach your audience. EDDM is extremely popular for local businesses just starting in a new community. The marketing appeal lies in how easy and affordable it is to get started.

No matter your budget and existing marketing materials, EDDM is a straightforward way to begin. From there, you'll learn more about what types of messaging work best with your customers. This prepares you to optimize future campaigns moving forward, whether you continue with direct mail or go online.


How Does EDDM Work?

With that in mind, how do you get started with EDDM marketing? Easy EDDM doesn't have to be complicated. At Gold Level Print, we specialize in helping businesses of all shapes and sizes launch their next mail campaign with ease. Still, top-tier EDDM requires the right strategy like these steps below.

  1. Choose your goals: Before you begin, make sure you're familiar with what your goals are for this campaign. If you're trying to attract new clients in a specific area, odds are you're on the right track. Ultimately, you need to decide if this option is right for your business.

  2. Create your materials: Next, build your marketing materials. You can do this on your own, with the help of a trusted service like Gold Level Print, or through a graphic designer. Be sure to consider the USPS guidelines for EDDM marketing.

  3. Select your route: Finally, it's time to choose your mailing route. This is why EDDM is extremely popular. It's easy to customize the best carrier routes for your goals based on demographic factors.

  4. Learn: Last but not least, learn from the success of your campaign. Using a custom code, landing page, or QR code to generate results is great for tracking progress. The more you're able to learn, the easier it is to take your progress further.

As more people turn a blind eye to digital marketing, top-tier EDDM marketing stands out from the crowd. Are you ready to start your own EDDM campaign? If so, this is the perfect time to start. Not sure where to begin? The team at Gold Level Print is here to help.

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