Updated: Oct 20
When it comes to instant marketing options and building brand awareness, it's easy to overlook retractable banners. Though valuable, most marketers think about trade shows when they consider using retractable banners. While these certainly help you build trade show connections, you can also leverage retractable banners to optimize your business in new ways. In fact, retractable banners are necessary when owning a travel business.
If your business is always going somewhere new, you're always looking for ways to reach new audiences and stand out from the crowd. In other words, you need to grab the client's attention from a distance. Retractable banners are an effective way to do just that. At Gold Level Print, we encourage our clients to use the best print marketing materials possible, and we also build custom event bundles to make that a reality.
Why Are Retractable Banners so Useful?
Before we begin, why are retractable banners necessary if you own a traveling business? Firstly, they're incredibly easy to use. If you want to promote services and create an intent to buy, you need a way to communicate your brand message fast. Retractable banners easily deliver key points without needing a complex display.
Standard retractable banners are commonly part of most modern event bundles, so they're also accessible. They fold up small, so you can take them with you wherever your traveling business takes you. This is one of the custom-quality marketing materials you can continue to use again and again. Believe it or not, you can also swap out the banner display to share new offers and deals.
How Do Traveling Businesses Use Retractable Banners?
Another thing to consider is how other traveling businesses use retractable banners as part of their marketing strategy. As a marketing material provider ourselves, we've seen a lot of variety at Gold Level Print. Some common ways companies use retractable banners include:
Presentation: The way most people are familiar with retractable banners is as presentation signage. This is when you present at a meeting or share branding accents at a trade show.
Point of purchase: Alternatively, you can use a retractable banner to highlight product or service features. With people needing to understand a product before purchasing more than ever before, this can be very valuable.
Event: Finally, you can use your signage to stand out during events like local fundraisers, pop-ups, and more.
There are so many powerful ways to use retractable banners to carry your brand's message. Whether you're looking for an affordable print marketing solution or something that can grow with your traveling business, there's a reason this is quickly becoming a popular choice.
Tips for Making the Most of Your Banner
Last but not least, let's share some ideas for making the most of your banner. If you're a traveling business, you have to make sure all of your print materials serve a clear purpose. You don't have the budget or space to carry extras that aren't serving your goals, so consider these tips.
Divide your space.
One great way to use your retractable banner is as a space divider. If you're holding a pop-up or event booth, you can give the illusion of privacy or individual space with a retractable banner placed mindfully.
Share your brand message.
Did you know you can also use your retractable banner to tell a story? Because you can use many banners (or just one), you can share different elements like your brand history, key facts, and more.
Help people find their way.
Lastly, if your traveling business is in a popular or crowded space, you might want to use your banner as a Wayfinder. This can direct people towards your best products or help them get help when they need it the most.
At Gold Level Print, we're here to help you reach your goals no matter what they might be. Retractable banners are one of the most important aspects of any print marketing plan, and they're more accessible than ever before. Contact a member of our team to get started today.