With the holiday season quickly approaching, what are the best print marketing tips to get through this time of the year? This is the busiest shopping time of the year, and sales can hit their peak.
If you’re in any industry, you’ll want to take full advantage of this season. Holiday retail sales in 2018 alone surpassed $1 trillion, so it’s a given that businesses of all shapes and sizes want in on this excitement.
With most of today’s shoppers beginning their holiday shopping months in advance, it’s never too early to put together your print marketing strategy. In this guide, we’ll share how to use print marketing over the holidays to boost your brand exposure and get more customers through your doors or online.
1. Create Holiday Signage
The first step in your print marketing holiday strategy is to create holiday-themed signage. This signage lets your clients and customers know that you’re already getting started for the holidays, and they should join in on the fun. Signage can have a profound impact on your business, whether you’re reopening after closure or advertising a holiday sale.
During the holidays, people are more likely to go into a store or business they’ve never seen before. The magic of the season encourages people to shop for others, and this means trying new retailers and service providers. A sign is a perfect opportunity to capture someone’s attention when it matters most.
2. Offer Punch Cards
One of the biggest questions about print marketing during the holidays is how to encourage your first-time customers to come back for repeat business. Punch cards are a great way to turn one-time, ordinary customers to repeat customers. Customers always like free things, and a punch card gets them excited about more rewards.
You can print a punch card on the back of your business card, within a flyer, or as part of a direct mail campaign. It’s all about maximizing your holiday traffic to bring your customers back again and again.
3. Send Snail Mail
Snail mail or direct mail is still relevant in 2020 and beyond, especially during the holiday season. This is the perfect time to check in on your customers during this time of year, and you can also share a bit about your holiday offerings. You can use direct mail to:
- Wish your customers a happy holidays
- Let customers know about your latest discounts and deals
- Encourage customers to shop online
- Share a punch-card or special deal
A postcard or simple greeting card is more powerful than you might think. It’s a great way to go above and beyond, just make sure you’re using an effective, branded design.
4. Gift Something Small
Everyone likes free things, so gifting a small token of appreciation is perfect for the holiday season. Your print marketing can include a free gift as a way to build your relationship with your best customers.
From small gift cards to your most loyal clients to magnetic calendars, there are so many simple ways to make sure your business is remembered this time of year. Another low-cost, effective option is to print fun, branded stickers to gift with purchase. Though small, these little gifts make this time of year so special.
5. Use a Classic Catalog
Last but not least, don’t be afraid to use print marketing to send out a classic catalog. Though these might feel outdated, catalogs are still a great investment for retailers and service providers. Catalogs might not be a great fit during other times of the year, but they’re great during the holidays.
A branded catalog, no matter how big or small, gets a lot of attention from customers. It can encourage more people to go to your in-person or online business without a huge marketing budget.
End the Year Strong
As you approach the holiday season, make sure you have the best strategy possible to boost sales for the final quarter. From small businesses to organizations, there are so many ways to use print marketing to your advantage.
Better yet, print marketing during the holidays doesn’t have to be expensive or complicated. It’s all about creating something branded, efficient, and recognizable. As long as you’re sharing holiday cheer, you’re on the right track.