There’s no denying that digital marketing is making a huge effort in today’s work. However, don’t underestimate the power of print marketing for your online business.
When you put money into your marketing strategy, you want to make sure it’s working for you. Print marketing is an accessible, affordable way to stretch your marketing budget further and reach new audiences.
Print marketing is still an essential part of any brand’s marketing strategy. Let’s explore how can you use print marketing for your online business?
Why Use Print Marketing?
If your business is 100% online, what’s the point of using print marketing? While many mistakenly believe print marketing is no longer relevant, this couldn’t be further from the truth.
A reported 82% of consumers say they trust print ads, making it one of the most trustworthy ones to share with your audience. Beyond this, print marketing matters for the following reasons:
- Professional: Simply put, print marketing looks professional. Having professional business cards, pamphlets, loyalty cards, etc. shows that you’re a serious business.
- Long-lasting: People hold onto print media for longer than they hold onto digital media. Most people hold onto mail, for example, so this means you’re getting more bang for your buck.
- Digital-integration: It’s now possible to share your website and digital media through your print marketing. QR codes, website links, and more make it possible to integrate technology and print.
Now that you just how powerful print marketing can be, you’re ready to utilize print marketing for your online business with these ideas below.
1. Create Branded Stickers
While they’re simple, stickers are an easy way to spread brand awareness. If you’re running a fully online business, stickers are easy to include in creative ways.
You could add stickers to your packaging if you’re sending physical products. You might add one in your mailing materials or in packaged goods as a way for your customers to share your brand.
If you offer a service, stickers can be sent to clients as part of a thank you gift or a nice gesture. As you can see, there are so many fun ways to incorporate stickers in your print marketing.
2. Distribute Coupons
Who doesn’t love getting savings? Better yet, who doesn’t love savings in the mail? If you’re in the e-commerce space, sending coupon codes via mail or by leaving pamphlets at local businesses is a great way to attract new users.
Try to make your coupon as special as possible. This should be an enticing offer that drives users to take real action. Targeting a specific zip code for a “locals only” discount is a great way to build trust.
3. Market to Existing Customers
If you want to send print marketing on a larger scale than a local zip code, market to your existing customers. Your existing customers are more likely to make a repeat purchase. They already know, like, and trust you, so why not give them something special to reward them for their loyalty?
Sending a catalog, discount, postcard, or another reminder of your brand is a great way to get existing users re-engaged. As long as you’re using the right branding design, your customers will recognize your print marketing materials right away.
4. Prepare for In-Person Events
It’s also important to always have print marketing materials for in-person events. Whether you’re preparing for a trade show or making sure you have work from home business cards, in-person events call for physical marketing efforts.
At in-person events, you need a way to build real connections with those you meet. Having something physical to serve as a representation of your business makes a big impact.
5. Keep Testing
Like with all things related to marketing, you need to test, test, and keep testing. You might not find what works best right away. Print marketing for your online business takes time.
Every city varies when it comes to print marketing costs. Thanks to the internet, it’s easier than ever to find an affordable print service when deciding on the right marketing materials.
Make the Most of Your Print Marketing
Whether you market a service online or have an e-commerce business, don’t overlook print marketing. It’s easier than ever to use print marketing for your online business to help you stand out and attract the right customers.
Not only can you continue interacting with current customers, but you can also build your audience without a large investment. Print marketing helps you create real-life connections, network, and spread your brand awareness.