Are you starting a small business? Congrats! This is an exciting new challenge, and you’re sure to learn a lot of new things along the way. Before you get started, you need to learn what materials you need when starting a small business.
While it’s true you can start small and simple when launching your own business, you also need a few key materials to really hit the ground running. You can make these things later down the line, but you’ll only find yourself making up for the lost time. Just as you need a strong digital marketing strategy, you also need these materials to start a small business below regardless of your industry.
Logo and Branding
Before you begin doing anything else, consider your logo and other branding elements. This includes all of the following:
- Logo design
- Branded colors that reflect your brand
- Typography (fonts, sizing, etc.)
- Brand messaging
Your logo should also be a custom creation. While you might want to start with a free template if you’re on a budget, hiring a professional really pays off. A custom logo design reflects professionalism, and it helps you send the right message with your branding.
Branding shouldn’t be an afterthought. You need a reported 5 to 7 impressions to really make an impact on your target audience. Showing consistent, clear branding is key to standing out when it matters the most.
What other materials do you need for your small business? Another important must-have is a business letterhead. This means your company’s print materials will reflect your brand and look professional.
Whether you’re sending invoices, company meeting requests, or anything else that you need to look professional, a business letterhead makes all the difference. This sends the right impression right away, and it’s easy to make once you know your company’s branding.
Of course, no small business would be complete without business cards. This is a chance to be creative to highlight your brand’s unique qualities as well as the best way to reach you. From using the back of your business card to considering business card alternatives, don’t overlook this small marketing material.
Business cards are something you can hand out to other professionals, and they can also be used in your packaging. Think about the design of your business card and how it can work for you. Using a custom QR code or other extra is a great way to modernize your business card design.
If you have any products, labels are a must-have material. Labels can be customized with your branding elements to help match the tone of your company. In addition, they personalize the buying experience, making your customer feel special.
One inexpensive label alternative is to create custom stickers. There are so many ways to incorporate stickers into your packaging, so this might be the right fit depending on your goals.
Next, brochures are perfect for any new small business. Because you’ll likely need to share information quickly about your business and offerings, a brochure is a perfect way to pass this info along quickly and cheaply.
While it’s true we live in an increasingly digital world, brochures are still very much relevant. When it comes to what print materials you need for your small business, don’t overlook this very important one. In your brochure, highlight who you are, what you do, and what makes you special.
Last but not least, every small business needs some signage. This is especially true for in-person businesses. Signage and banners help locals discover your business, learn what you do, and know you’re open.
These signs and banners sound simple, but they’re a legitimate way to build credibility in. your community. On your banner, you should make your logo clear as well as your location, what you do, and that you’re open.
Are You Ready for Launch?
While you might be excited to launch your small business sooner rather than later, make sure you have the right materials first. These materials above prepare you to hit the ground running no matter the industry you’re in.
Remember, these print materials don’t need to be perfect right away. You can also adapt and evolve later on. However, it’s important to have these at a minimum to be seen as professional and ready for business.