4 Facts About Every Door Direct Mail You Didn’t Know
If you’re trying to get the word out about your business, every door direct mail might be the right fit for you when it comes to print marketing. While most businesses are no strangers to direct mail, Every Door Direct Mail (EDDM) is particularly effective and affordable. This bulk mailing option offered by the US Postal Service gives you direct access to your customers’ mailboxes without knowing specific addresses. This is why you can’t overlook these 4 facts about Every Door Direct Mail.
While you can choose from a lot of different bulk mail options with the USPS, there’s a reason easy EDDM is such a popular choice nowadays. You can send postcards, flyers, and other EDDM mail-pieces to all the households on a carrier’s route. This lets you keep in mind things like demographics, age range, household income, and so much more. With this in mind, you can see why EDDM as a real estate agent or other local business is super effective. Now, let’s take a closer look at why Every Door Direct Mail might be right for you.
What Is Every Door Direct Mail?
Before we go any further, what is Every Door Direct Mail? Affordable EDDM solutions are a bulk mailing option provided by the US Postal Service. Businesses use EDDM to reach potential customers. Unlike other types of direct mail, you don’t need to have a list of addresses or leads to draw from. Instead, you choose a specific mailing route. From here, the postal worker delivers your specific mail to every active address on this chosen route.
If everyone on this route is likely a good fit for your business, this is a cost-effective solution. Because easy EDDM is customizable online or through your local US postal office, this is an accessible, affordable option for small businesses and professionals. For example, if you’re a real estate agent, you could target a mailing route in an affluent community with a lot of first-time homeowners looking for larger spaces as their families grow. In other words, top-tier EDDM lets you get in every door in a neighborhood for a small price. With that in mind, here are 4facts about Every Door Direct Mail that you don’t know already.
1. EDDM Is Incredibly Cost-Effective
We’ve already hinted that affordable EDDM is possible, but just how cost-effective is this option? You can easily deliver your message to an entire market area, something that can’t be done with other types of direct mail. While business signage is important, this only works if your target audience actually stumbles upon your information. The same is true for online marketing and social media.
On the other hand, affordable EDDM means easily delivering up to 5,000 pieces of mail per day. These go to every mailbox, making a personal connection. While the cost depends on the size of your chosen type of mail, you’ll never pay more than $0.18 cents per postage. See how this is so cost-effective? Whether you’re just starting your business or you’re promoting a new special, this is a powerful way to get the word out.
2. You Don’t Need a Direct Mail Mailing List
Next, you don’t have to worry about having an existing mailing list if you choose Every Door Direct Mail. One of the most impressive facts about Every Door Direct Mail is that you can target a specific mail route. You don’t need to hire anyone to create a list on your behalf or lose endless hours doing research. While you might want to develop a mailing list of existing customers, you have to start from somewhere.
With EDDM, you can start branding yourself without worrying about an expensive existing list. When targeting a geographic area, focus on these specifics:
Demographics
Age range
Family size
Household income
What specific demographics fall within your target market? You don’t want to choose an Every Door Direct Mail list randomly. Like all aspects of your branding and direct mail marketing, it needs to be intentional and strategic.
3. Responses to Direct Mail Are Higher Than Ever
Though some might argue that snail mail is dead, this couldn’t be further from the truth. While the number of direct mail isn’t necessarily increasing, it’s more effective than ever. Because fewer messages are being sent via mail, the odds that your recipients will see your mail is on the rise. In fact, direct mail response rates are 5 to 9x higher than any other marketing channel.
What helps increase your response rate? The first thing is to make sure your EDDM is relevant to your chosen audience. It’s not enough to randomly choose a geographical area. Next, include something enticing. This should capture your audiences’ attention quickly, like a coupon, special offer, or deal that makes them want to act fast.
4. You Don’t Have to Do EDDM Alone
Lastly, you don’t have to do your EDDM process alone. If you’re’ looking for top tier EDDM, choosing a provider like Gold Level Print makes all the difference. This affordable option is a great fit for most businesses, but that doesn’t mean it’s easy to create your mailers on your own. With a professional print service like Gold Level Print on your side, it’s easier than ever to reach your goals.
Are you interested in Ever Door Direct Mail? Now that you know the top facts about Every Door Direct Mail, you’re ready to start your own campaign. For help with anything printing, contact the team at Gold Level Print today.
Every Door Direct Mail Made Easy
Ultimately, mail marketing is here to stay. Though it’s being used less frequently, this is an opportunity for businesses of all sizes to make a statement. If you’re targeting a specific geographic area for some reason, now is your chance with EDDM.
Whether you’re considering EDDM as a real estate agent or another service professional, your local business needs to be connected to your community. What are you waiting for?