Updated: Oct 20, 2022
If you want to take your business on the go, car magnet advertising is a great idea. This thin, metallic sign is designed to stick to your vehicle with a magnet foundation. This displays ads for your business, essentially turning your car into a traveling business card.
To brand your business, you need top-tier print materials that last. Car magnets are UV-safe, created to reach new audiences, so they last for years. Still not convinced? Let's talk about why car magnet advertising is a great way to brand your business.
What Are the Benefits of Car Magnet Advertising?
Why is car magnet advertising such a powerful way to brand your business? While most people are already familiar with the importance of advertising, here's why this method stands out.
The benefits of car magnets are:
Affordable: Compared to other types of print or digital marketing, car magnets are affordable.
Brand awareness: Using car magnets as a brand awareness tool is also possible. According to research, you only have 7 seconds to make an impact with your brand. This means you have to stand out with every inch of marketing real estate.
Durable: Unlike other types of print marketing, car magnets are durable and built to last. These are designed to withstand the elements outdoors and handle driving conditions for years.
Easy to use: Of course, car magnets wouldn't be so accessible if they weren't easy to use. It's possible to apply and remove car magnets in minutes, making it possible to switch vehicles or update your design later on.
Right audience: Finally, you can get your name in front of the right customers. This is especially true if you're marketing to local residents in your community or if you're targeting a specific zip code.
Of course, if you want to get more exposure with your car magnet, you only have to put your car on the road more frequently. Driving at popular times like in the mornings or at special events is a great way to get more eyes on your brand.
How to Design Your Car Magnet
Finally, how can you design a car magnet advertisement? The good news is you don't need any previous design experience to make this work for you. In fact, the experts at Gold Level Print are more than willing to help you create a design that's right for you.
However, keep in mind these important tips to succeed. No matter your budget, your advertisement is only as effective as your design.
Keep it simple.
It's tempting to share as much info as you can on your car magnet. You want to make sure potential customers know what you're about. However, too much information can be overwhelming, and it distracts from your message. Instead, keep only the most relevant information (contact info, CTA, and branding)
Choose the right size.
Car magnets come in several different shapes and sizes. If you want to advertise on the go with a long-lasting matte graphic appearance, choose the right size for your needs. These change from 9" x 12" to 24" x 36". Consider the sizing of your design, and don't hesitate to ask your print team for help.
Stay consistent with branding.
Lastly, make sure your branding is consistent. When you create a cohesive brand across all marketing platforms, it's easier for customers to spot your business from the crowd. The more times a customer is exposed to your brand, the more top-of-mind it becomes when making a purchase decision.
When it comes to advertising, car magnets are a powerful tool. Not only are they affordable, but they're also a great way to drive traffic to your website or business.
Are you thinking about using car magnets? Contact the team at Gold Level Media to get started. It's time to reach new audiences.