Hair salons signs are the best way to make sure customers in your area know about your salon. Salons are always marketing to new customers, and this is an industry built on trust. Most of us are picky about who we trust with our hair, so it’s important for salons to use the right marketing tools to promote their businesses. Additionally, if you’re running a salon, you have to make sure you stand out from the crowd.
One of the best ways to market your hair salon is with print materials. While postcards, stickers, and banners are always a good choice, one print option is especially worthwhile for hair salons: hair salon signs. Using signage is a great way to brand your salon business, and it also entices new clients. A reported 35% of customers said they knew about a local business simply because of its signage.
Whether you’re getting your first hair salon sign or you’re upgrading your existing design, here are the top benefits of using hair salon signs. If you want to be a leading salon, you need to have the right print marketing tools to set yourself up for success.
Brand Your Salon Business
First and foremost, a hair salon sign is a great way to brand your business. As a salon, image really is everything. People seek your services not just to get their hair done. but to have an experience. Salons are a place for comfort, relaxation, and fun. Your hair salon sign can reflect this, as well as your signature style.
Your sign says something about what you have to offer. Whether you’re a family-friendly salon that serves men, women, and kids, or you market mainly to women, this can come across in your branding elements. Designing a high-quality, meaningful brand logo is a great first step, but also consider your name, fonts, and colors.
Share Services and Specialties
Another benefit of hair salon signs is to quickly share services and specialties. While most salons have their own website to promote their services, but those passing on the street might not have access. Your salon signage can quickly share your specialties, like women’s haircuts, hair coloring, and more.
Because people are likely to spot your salon sign when they pass by, either on foot or by car, it’s easier to spread brand awareness about your expertise. You only have a few seconds to make a first impression with your sign. Take advantage of this to share as much information as possible.
Act as a Guidepost
When you’re attracting new customers to your business, you need to make it as easy to find you as possible. Your hair salon sign acts as a guidepost, letting new customers know where your place of business is.
In addition, your sign also attracts the attention of potential customers. When they see your sign, they might be excited to try a new hair salon, especially if it’s in a more convenient location. This will be a useful tool when providing directions, and it makes an overall better customer experience.
Create an Offline Connection
While having an online presence is important, it’s not the only way to connect with potential and existing customers. Having a way for your customers to see your branding in-person creates a big impact, and it’s something many people want to see.
Even better, your sign can connect with your online presence by using shared branding or a URL. Believe it or not, 50% of shoppers named visible signage as the reason for visiting a specific business. With that in mind, taking full advantage of your storefront space is an absolute must.
Find the Right Hair Salon Signs
If you own a hair salon, you know the importance of marketing and promoting yourself within the community. A hair salon sign is the best way to make sure the local community is aware of your business, and it can also be a powerful marketing tool.
Ultimately, it’s important to take advantage of any marketing real estate you have available. Whether that means placing a sign out front of your hair salon or around the community, make sure you’re using signage to the fullest.