When making the correct statement with your business, make sure you have the best tools at your disposal. If your business is beginning or you're building from a higher level, tri-fold brochures add an effective presence at any booth.
First impressions are important. If you're taking your business out of the office to a trade show or other event, you need to stand out in the best way possible. A tri-fold brochure is a powerful advertising tool that fits any budget or style of business. In this guide, we'll share why tri-fold brochures are so effective and tips for effective marketing at any level.
What Is a Tri-Fold Brochure?
First, let's start with a definition of this type of brochure. If you're new to print marketing, it's easy to get these terms confused. The presentation appeal of different marketing tools isn't always the same, and not all brochures are created equally.
A tri-fold brochure is recognized as one of the most standard brochures. It's divided into six panels, opening three on the front and three on the back (hence the name). These are usually printed on high-quality 100lb glossy paper. Because Tri-Fold Brochures provides details and services all in one, they're a natural choice for trade shows and other in-person events. The first impression of an individual is a trademark that can impact whether or not they buy it, so don't overlook this important step.
Why Choose This Type of Brochure?
As we noted previously, there are many different types of print marketing tools or brochures to pick from. What makes tri-fold brochures the right fit for events? There are many key benefits:
Interactive: Unlike flat handouts, these folded brochures are interactive and require customers to move between pages.
Portable: Additionally, they allow a lot of content to be put in a small amount of space, making them more portable than other options.
Affordable: These brochures are hard to beat for marketing that works at an affordable price.
Professional: Lastly, a professionally made brochure shows you mean business. This makes all the difference at a trade show or event where every impression counts.
Best Practices for Making Your Brochure
Lastly, we'll leave you with some of our best practices for creating your brochure. At Gold Level Print, we specialize in creating high-quality tri-fold brochures for clients of all industries and backgrounds. Now, we share these tips with you so you can find success in your next campaign.
Use a template
First, don't try to create your trifold brochure design from scratch. Perfect for creating a lot of space to share photos, text, and your company information, it can be tricky to design this format correctly without using a template or professional. If you're using a template, make sure it matches your paper size.
Include enough white space
One of the biggest parts of your brochure is the presentation appeal. It's engaging to fill every inch of your brochure with information about your offering. While this may seem like a good idea, it could have the opposite effect. If your goal is an effective presence at any booth, use white space to balance your message.
Include a call to action
Lastly, your tri-fold brochures shouldn't be solely information-based. You also want readers to be empowered to take real action. This is why you need a strong call to action. Use a single CTA throughout your tri-fold brochure, including a schedule link, contact number, or landing page.
Create Your Own Effective Presence
Are you ready to build an effective presence at any booth? The right print marketing sets your brand up for success from the start. Better yet, you don't have to take these next steps alone.
The printing professionals at Gold Level Print are here to help. We're ready for anything with experience creating tri-fold brochures to meet any needs.