You’ve likely encountered many step and repeat banners at networking conferences and professional events. It’s not only one of the most popular trade show resources, but it’s also a great marketing tool. The right print marketing tools have a huge impact on your business, so this type of banner might just be the right fit for your needs.
However, what exactly is a step and repeat banner? How is this different from other types of print materials and backdrops? More importantly, how can you use this banner to strengthen your business strategy? Learn why your business needs a step and repeat banner in this full guide.
What Is a Step and Repeat Banner?
First, what’s a step and repeat banner? Most people get this confused with a more traditional backdrop, but there are key differences. Also called a step and repeat wall or a press wall, this is a type of publicity backdrop. Step and repeat banners use a repeating pattern, hence the name.
The most common pattern to include on these step and repeat banners are logos or emblems. They’re perfect for photographing events, promoting your brand, and customizing an event space. Better yet, these banners are an affordable way to look professional and on-trend with your print marketing. Now that you know what these banners are, why are they something your business should use?
Why Step and Repeat Banners Boost Your Business
With that in mind, why do these banners have such a huge impact on your business? Whether you’re trying to attract new clients, boost your online presence, or just look professional, these banners are a winning solution. Here’s why they’re so popular:
They make a strong impression.
First, these banners make a powerful impression. When it comes to marketing your business today, image is everything. You always want to give the appearance of being professional and qualified no mater your industry. A step and repeat banner does just that. It stands out at marketing and professional events, ensuring your brand doesn’t go unnoticed.
These banners are inexpensive.
When it comes to print marketing, you don’t have to spend big to see big results. Step and repeat banners are surprisingly affordable, especially through a trusted provider like Gold Level Print. While the cost depends on the material, you can purchase a full-size, high-quality step and repeat banner for under $300. Since this is a tool you’ll likely use again and again, you get a big bang for your buck.
They encourage social sharing.
Though print marketing is undoubtably important, you can’t forget about social media and building an online presence. These banners encourage photography, and they also promote social sharing. When people take photos in front of a step and repeat banner, they usually share them on social media. This means you get even more brand awareness long-term without the effort.
Unlock your star power.
Like the red carpet, there’s something glamorous and exciting about taking photos in front of a step and repeat banner. Executives, entrepreneurs, and even local celebrities love to step in front of these banners for photo opportunities. Giving your clients, customers, and employees the star treatment is a fun way to excite them about your brand.
Step and repeat banners last a long time.
Last but not least, you need to invest in a step and repeat banner because they’re a lasting marketing tool. Unlike social campaigns that are one-and-done, this is something you can continue to use again and again. As long as you take proper care of your banner and store it properly, you won’t need a replacement any time soon. It’s always there ready for your next event.
Try Your Own Custom Banner
If you’re ready to invest in your own custom step and repeat banner, now is the best time. As events continue to take place yet again, you’ll need all of the best print marketing tools at your disposal. Whether you’re breaking out a custom logo or a tried-and-true favorite, make sure your audience feels wowed.
With 92% of trade show and professional event attendees looking to learn about new brands, you need to stand out. A step and repeat banner does the heavy lifting for you so you can focus on connecting with your audience when it matters the most.