When it comes to the importance of a business logo and identity, where do you even begin? Businesses of all shapes and sizes can benefit from spending time working on their logo and identity, but it can be intimidating. When you only have a few seconds to make an impact on your audience, every element counts. What do you think of first when it comes to big-name brands? If you’re like most people, it’s probably the logo and identity. Your logo is a key brand element, and it he