Creating your flyers is a great first step, but it’s not the only step. When it comes to getting the message out about your brand, your business event, or your discount, it’s important to make sure you distribute flyers in the right place.
Flyers are an effective way to spread any message. According to research, 79% of small and medium-sized businesses use some form of flyer marketing to get the word out. Whether you’re sharing big news for your business or you’re hoping to promote your brand to a new audience, here are the top 5 places to distribute flyers for your business.
1. In Bags At Checkout
Believe it or not, one of the best places to distribute flyers is to your existing customers. Your existing customers are more likely to stay loyal and offer some form of repeat business. When you place a flyer for an upcoming promotion in a customer’s bag at checkout, they’re likely to actually look at it later on.
Better yet, because your customer is already familiar with your brand and quality, they already have a level of interest in what you’re saying. The same is true about leaving your business flyer somewhere visible within your store to attract customer attention.
2. Targeted Mailing List
A targeted mailing list is a great way to make sure the right eyes are seeing your brand’s flyers. You can create your own targeted mailing list through your website, customer list, networking events, or even by working with a company that specializes in targeted mailing lists.
When sending your targeted flyers, make sure you’re addressing your flyers to your specific target. This is especially true if you’re reaching out to clients at bigger businesses. You don’t want your information to get lost in the crowd, so be sure an individual is being addressed specifically.
3. Hand out at Events
Handing out your business flyers at events is another one of the most effective options. Events are where your target audience spends their time. They go into these events hoping to make a connection and build contacts, so your flyers fit perfectly into this equation. Some of the best events include:
Community events
Industry events
Local classes or courses
Charity events
Try to make a personal connection when handing your business flyers out at these events above. Your audience likely will experience some information overload, so you want to make sure you’re memorable.
4. Use Magazine Inserts
A magazine or publication insert is when you do your own flyer printing and include your flyers within a publication. This is usually more cost-effective than including your flyer directly in the publication as a print. Plus, you’re able to use your own printing service which gives you more control over the process. If you distribute flyers as magazine inserts, you’re being smart with your print marketing.
You can use inserts in local newspapers, industry magazines, conference guides, and so much more. Consider the publications your audience is engaging with, and focus on these to make the most of your money.
5. Hang Flyers in High-Traffic Places
Last but not least, hanging your business flyers in high-traffic places is a simple, inexpensive way to get noticed. The key here is to be mindful of where you’re hanging your flyers. Consider where your audience spends their time and what stands out to them. Some ideas might be:
Trade shows
Local coffee shops
Business centers
Community centers
Universities
Co-working spaces
Before hanging your business flyer, ask for permission from the bulletin board owner. Getting permission ensures your flyer will stick around for a long time, and it might even earn you a better spot.
Distribute Flyers to Reach Their Full Potential
Flyers are a simple, inexpensive way to share something new about your business. If you’re working with a limited marketing budget, flyers are a great first step into the world of print marketing.
However, before printing a handful of flyers, you’ll want to make sure you have the right strategy. Hanging your flyers in the right places is key to getting noticed, so use this list above as your guide.