Updated: Oct 20, 2022
Did you know the right conference booth grabs the client's attention from a distance? Instant marketing conversion is never easy, but you already know the importance of trade show connections and local event connections. This is why you also need to unlock the powerful effect of a conference booth.
If you're ready to optimize your business to stand out from the crowd, Gold Level Print is here to help. Our custom-quality marketing materials are amongst the most promising print materials in The Valley. Though we live in a digital world, your physical presence and print materials have never been more important. If you want to leverage instant leads, local leads, and brand awareness, the powerful effects of conference booths can't be understated.
In this guide, we'll share everything you need to know about creating a memorable conference booth. From how you make a lasting impression to investing in the right event bundles, this is brand awareness done right.
What Should You Have at Your Conference Booth?
First, what top tire print materials make all the difference as part of your conference booth? Your planning and tools are just as important as your presence at the conference itself.
Whether this is your first event or 100th, your goal is always to capture your client's attention. Here's what you need to do just that:
Banners: Using premium deluxe step & repeat banners lets you display your best branding and graphics. When it comes to telling your brand's story, these also encourage digital engagement, message sharing, and so much more. Similarly, standard retractable banners are easy to bring with you on the go.
Table materials: You'll also need table displays like stretch table covers, trifold displays, and more. These are lightweight, premium print materials that can be used again and again.
Apparel: This is also a chance to bring your team together with branded company apparel.
Giveaways: People love free stuff. Using stickers, branded products, and more help you leverage your brand awareness while also getting your audience engaged. Believe it or not, there's proven psychology behind these freebies—and they lead to more sales.
These are just the basics of what you should have at your conference booth to take your efforts to the next level. The experts at Gold Level Print A-grade print material are here to help you create a custom, streamlined conference booth, no matter your goals.
How to Work Your Conference Booth
Now that you have the key print materials, it's time to talk performance. You can have the most amazing design ever for your conference booth, but that won't be enough if you can't also deliver a great experience. This comes down to connection, understanding, and knowing your audience.
Yes, you want to build intent with local premium print material. You also want to connect with your audience in a way that's human and personable. Here's how:
Greet attendees from inside your booth.
The first tip is also the simplest. Always greet and make eye contact with booth visitors. If traffic is slow, engage people walking past from inside your booth. In most cases, it's frowned upon to seek out attendees from beyond your booth. Additionally, your goal is to bring them to you—not the other way around.
Keep it short and simple.
While it's tempting to launch into your sales pitch immediately, practice restraint; engage your prospects in genuine, real conversation. Get to know what they're looking for and what brings them there. People like to talk about themselves, and they'll feel much more positive, focusing on what's in it for them vs. what's in it for you.
Follow up promptly.
Lastly, your trade show marketing doesn't end after you take down your conference booth. Always be sure to follow up with leads and prospects as soon as possible after your trade show. You don't want to give them the chance to move on or forget about you. As the saying goes, strike while the iron's hot!
A conference booth is only as strong as your team and your goals. If you're intentional with your design, you're already on the right track. As the leading provider of local marketing material in Phoenix, Gold Level Print is proud to help businesses of all shapes and sizes shine at conferences.
However, why not take it a step further? A quality marketing service makes all the difference. Gold Level Marketing promotes services and creates an intent to buy by reaching new audiences at the perfect time. If you're ready to get started, contact a member of our team today.