When it comes to making the most of your direct mail campaigns, you know you need to lead with a strong strategy. Snail mail is alive and well in 2022, and that means now is the time to take action. There’s one type of direct mail that’s particularly targeted and affordable for businesses of all sizes. Of course, we’re talking about how to skyrocket your conversions with EDDM in 2022.
What is EDDM? If you’re new to print marketing, you might not be familiar with the terminology. EDDM stands for Every Door Direct Mail. This is a service provided by the US Post Service to deliver postcards, flyers, coupons, or more to the right customers. In this guide, we’ll share how to skyrocket your conversions with EDDM this year and beyond.
What Is an EDDM Campaign?
First, what is an EDDM campaign, and how does this differ from other types of print marketing? You’ve likely already been the target of several EDDM campaigns, even if you didn’t realize. Any time you get business mail from local providers, this means you were added to an EDDM campaign.
Instead of addressing the mail to individuals, it’s targeted for “Postal Customer.” This uses specific neighborhoods and zip codes to find the right audience for specific advertisements or offers. This means you don’t have to purchase expensive mailing lists or permits. You can find the perfect local demographic and send mailers to those who match your target consumer.
Why Is EDDM So Effective?
With that in mind, why is EDDM so powerful when it comes to conversions? If you want to skyrocket your conversions with EDDM, you’re in the right place. While most businesses today focus on digital marketing and ads, consumers are becoming blind to this type of messaging. Advertisement blindness is a real problem, and it’s especially a concern for digital advertisers.
Here’s why EDDM can be used to streamline your process:
It’s affordable compared to other marketing channels
It avoids digital advertising blindness
You can highly target your reach
It’s very flexible in choosing the print marketing material that’s right for you (postcard, flyer, coupons, etc.)
You don’t have to purchase an expensive mailing permit
Strengthen brand awareness in a specific geographical community
Tips for Optimizing Your EDDM Campaign
If you’re planning an EDDM campaign of your own, it’s easy to get started. There are a few key things you should know to skyrocket your conversions with the EDDM campaign (and bring in more customers). Odds are, if you’re already familiar with the basics of direct mail marketing, you are already ready to start.
Create great, eye-catching designs.
First, you need the right eye-catching designs to make your direct mail stand out. Hiring a graphic designer is a great idea, or you can work with Gold Level Print to find the right design solution. You want your advertisement to look clean and noticeable. With only a handful of seconds to make an impression, every inch counts.
Make the most of your copy.
With direct mail, you don’t usually have a lot of space to work with to get your message across. This is why you should pay attention to each word, making sure you’re sharing something actionable. This might be a coupon, special offer, or news about a new business launch. Either way, make it worthwhile.
Track your campaign progress.
All marketing campaigns need a way to be monitored. If you don’t know how you’re doing, how can you improve in the future? Aside from being strategic with the neighborhoods and zip codes you select through the EDDM portal, create a plan for monitoring the success of your campaign. This could be a unique landing page for the campaign, asking for a clear CTA, or listing a special phone number.
Launch Your First EDDM Campaign
Ultimately, direct mail is only more important with the rise of technology. Snail mail will always have a unique charm that you can’t get online. Not only does it stand out, but it shows your company is professional and ready for business.
If you want to skyrocket your EDDM campaign, follow the tips above. From there, make sure you have the right print marketing tools to meet your needs. Your campaign is only as strong as your design and your print materials.