Creating a brochure is the perfect way to attract your ideal clients and customers. A custom brochure design ensures you stand out and are ready for anything. From understanding the purpose behind your print design to keeping your branding elements consistent, there is a lot to balance.
In the digital age, your print materials still matter. You still need to pay close attention to things like business cards and brochures for in-person networking events, marketing materials, and so on. In this guide, we’ll explore the best brochure design tips that impress your ideal client every time.
1. Less Is Always More
First and foremost, avoid the urge to go too overboard with your design. As the saying goes, less is more. With 94% of people saying their first impression of a brand is based on design aesthetic, you can’t afford to ignore this tip.
Simple doesn’t mean boring. Using a clean font that’s easy to read paired with straightforward visuals is always a winning formula. It’s best to think of minimalism in design as simply using fewer elements. The information isn’t boring, rather, it’s curated.
2. Break with Tradition
A brochure doesn’t have to look any specific way. While there certainly are more “traditional” forms like the tried-and-true folded booklet, don’t feel limited to this shape alone.
From accordions to rectangles to all manners of folding books, there are no limits to your physical printed design. Work with your print service to determine what type of shape, size, and format works best to serve your goals.
3. Use Creative Inserts
It’s fun to be surprised by a design concept, especially a brochure design. Many businesses choose to include some type of physical item inside the brochure. This could be any of the following:
DVD or CD
Document
Magnet
Pen or freebie
Use creative pop-outs and unique ideas to make your insert stand out. While a sleeve in the back is the most typical way, this isn’t the only way to share your products or additional materials.
4. Consider Materials as Design
One of the best brochure design tips is to consider your print’s material as part of the aesthetic and message. The type of paper leaves an impression of its own, so you can use this to your advantage.
For example, if you want your business to seem modern and hip, using glossy paper is the way to go. Otherwise, if you want to emphasize your environmentalism, recycled materials are the way to go.
5. Bigger Isn’t Better
Last but not least, remember that bigger isn’t always better when it comes to brochure design. While some businesses think larger is the best way to grab someone’s attention, remember that you want to create something that’s easy to hold onto and remember.
A small enough size to fit in a bag or pocket can be a powerful way to ensure your print materials don’t end up in a trash can quickly. Ideal for both trade shows and everyday networking, small and easy to hold brochures are more functional.
Spark Brochure Design Inspiration
Brochures are one of the types of print materials that don’t always get the attention (or updates) they deserve. Many brands are stuck in the past when it comes to expectations, but that doesn’t mean you can’t break with the status quo to try something new.
If you’re looking for brochure design tips, look no further than these ideas above. Inspiration comes when you’re willing to step outside the box and try something completely unique. From paying close attention to your material to using a clean font, there’s a lot of ways to put your brochure design to work for your business.